The international fashion brand Kenneth Cole, marketed exclusively in Israel by Hamashbir network, has joined the e-commerce site TERMINAL X. This move allows consumers to purchase the brand’s wide range of fashion and lifestyle items for women and men, including clothing, footwear, bags, bedding, and other categories - all as part of the platform’s expansion of its international offerings.
Hamashbir network, which has held the exclusive license for the brand in Israel since 2021, already operates three standalone Kenneth Cole stores across the country, alongside 23 regular branches and the brand’s official online store. With the brand joining the website, the network is expanding Kenneth Cole’s accessibility to a young, digital audience and strengthening its online presence.
Rami Shavit, owner and CEO of Hamashbir, stated: "This is another step in deepening the brand’s activity in Israel. Kenneth Cole is an international brand with a global reputation, and its success has led us to invest in its local development and enhance its accessibility to the Israeli consumer."