When NIS 1 million is invested in a showroom, the message is clear: This is about much more than just rugs. RUGS&CO, founded in 2017, is inaugurating a new and impressive showroom in the Lehi area—one of Israel’s most strategic and accessible locations for home design. The space is not just a store—it is a true gallery where the rugs are displayed as works of art.
The showroom spans approximately 220 sq. m. and was designed by designer Ben Kedem. The design is based on a particularly minimalist and clean language, with neutral materials and a calm color palette, carefully chosen so as not to compete with the rugs but to enhance them.
The space features rugs hanging on the walls, rugs spread across the floor, and a dramatic central rug measuring seven meters in length, cascading from the wall to the floor and creating an almost sculptural gesture. Every detail in the space was planned around the idea that the rug is the heart of the creation: Color, texture, depth, and
RUGS&CO specializes in Custom Made rugs—rugs designed with full personal customization for each project and space, in addition to artistic off-the-shelf rugs. The investment of NIS 1 million in the new showroom reflects the confidence and commitment to quality and a long-term vision.
“Our rugs are works of art in every sense,” said Nir Peretz, CEO and owner of RUGS&CO. “We wanted a space that honors the material, the color, and the process—a place where you can feel the rug, understand it, and create something that is personal|.
The new space is intended for architects, designers, and private clients seeking a rug that is not just a function, but a statement.