They said you’re glowing? Moroccanoil launches a nourishing mask for enhanced shine and glow, inspired by professional gloss treatments in salons. The mask was developed with the brand’s exclusive ArganID technology, which deeply infuses argan oil into the hair fiber and helps seal the cuticle. The formula is enriched with a blend of amino acids, carambis seed oil, hydrolyzed quinoa, and panthenol, providing reflective shine that bounces light like glass. Research has shown: 95% reported a glossy finish similar to a salon gloss after just one use. Apply to clean hair, wait 5–7 minutes, and rinse. Price: NIS 55–119, available on the brand’s website and in salons.
No more dandruff? The French dermo-cosmetics brand Uriage launches the DS HAIR series for treating dandruff and soothing irritated scalps. The series is based on thermal water, a patented skin balance complex, piroctone olamine to remove dandruff, and zinc lactate to reduce redness and itching. The series includes two products: A balancing shampoo and daily conditioner (500 ml), and a keratolytic treatment shampoo for use twice a week for 3 weeks (150 ml). Clinical studies have proven 100% effectiveness in reducing dandruff. Price: NIS 144.90–146.90, available in pharmacies and retail chains.
Want thicker hair? Professional hair brand Grow Gorgeous enters Israel for the first time with eight hair care lines. The products are based on active ingredients that nourish the scalp and promote optimal growth. Highlighted products include a creamy curl cream, a thickening shampoo enriched with biotin and caffeine, and a concentrated serum that increases hair thickness by up to 13% within 4 weeks. All formulas are vegan, gluten-free, paraben-free, sulfate-free, and silicone-free. The brand offers solutions for all hair needs – from growth stimulation to curl styling. Price: NIS 70–240, available in selected Super-Pharm branches and on the brand’s website.
Truffles for hair. It turns out yes. Hair care brand TruffLuv enters the Israeli market with a formula based on black truffles – a luxurious ingredient rich in amino acids, antioxidants, and minerals. The brand’s mask contains microcapsules of truffle that release vitamins during use, along with shea butter, keratin, and flaxseed oil. The result: Soft, flexible, and shiny hair. The line includes shampoo, mask, leave-in mask, and serum. Price range: NIS 109–159, available on the brand’s website.
A French touch. The French hair care brand CHRISTOPHE ROBIN enters the Israeli market. Founded by celebrity hairstylist Christophe Robin, the brand specializes in concentrated yet gentle formulas for hair and scalp. Highlighted products include a restorative mask with prickly pear oil for dry hair, a grain scrub with sea salt for sensitive scalps, a clay-to-foam mask for fine, flat hair, and a creamy scrub enriched with aloe vera for dry scalps. All products are silicone-free, paraben-free, and SLS-free. Price: NIS 70–230, available in selected Super-Pharm branches and on the brand’s website.
Speeding up the process. On cold days, when the last thing you want is to wash your hair, Argania launches a quick solution: Dry shampoo that refreshes without water. Spray on hair, massage into the scalp, and comb – the result is clean, voluminous hair in seconds. The formula absorbs oil and styling product residue, and is also suitable for a quick refresh before going out or while traveling. Available in four scents: Castor oil, hyaluronic acid & keratin, hyaluronic acid & shea butter, and a men’s version. Price for a 200 ml bottle: NIS 49.90, available in retail and pharmacy chains.
The Koreans are coming. After conquering the skincare world, Korean beauty brands are now entering hair care. UNOVE, a viral Korean hair care brand operating under the slogan “Treat your hair like skincare,” offers products based on a protein, keratin, and amino acid complex designed to repair damaged, dry hair. The series includes a leave-in ampoule for heat protection, a restorative shampoo with a fruity-floral scent, a deep treatment for damaged hair, a heat protectant, and an oil extract enriched with 28 nutrients. Price: NIS 69.90–99.90, available at Super-Pharm.
