Beauty
A new mascara promises lifted and curled lashes for up to 24 hours
The new mascara is equipped with a curved silicone brush and a waterproof and sweatproof formula, designed to provide a defined, lifted, and separated lash look throughout the day.
7 items we loved this week
Brand news: The strong brand celebrating a decade and the hot trend gaining momentum
A moisturizing cream series that promises freshness even on the hottest days
Summer glow: A new bronzer stick
The new Lumi Bronze by L’Oréal Paris comes in a creamy texture with a velvety finish, promising a tanned and radiant look in a single swipe – and is available in two flattering shades.
Not just sunscreen: The brands taking skin protection one step further
On International Sunscreen Day: From tinted SPF creams to kids’ sticks, brush-on powders, and a luxury spray costing NIS 1,000 - these protection products do much more than just block the sun.
New mousse blush for an effortless, natural flushed look
The new Cloudtopia blush comes in an airy and lightweight mousse texture, suitable for cheeks, lips, and eyes, and promises up to 14 hours of wear.
New nail polish collection with "diamond dust" effect
The home nail product market has continued to grow in recent years. Here is how you can get the stardust effect right at home.
This is not an accessory, it’s jewelry: Why Cartier eyewear is different from anything else
From the iconic Santos screws to the golden panther, Cartier’s new eyewear collection brings rare materials, heritage-driven design, and five distinct interpretations of luxury to Israel.
Orivelle reviews: Why is Orivelle Nail Fungus Pen trending in The United States?
Here are the 7 items we loved most this week
In our shopping cart: White jeans at an amazing price and more goodies you won’t want to miss.
"Never been happier": He built a $3B makeup empire—now he’s choosing the collar over couture
E.l.f. Cosmetics, which Scott Borba co-founded in 2004, has become a billion-dollar brand popular with budget-conscious shoppers across major retailers including Target, Walmart, and Ulta Beauty.
Brand news: Who landed from Brazil and a 360-degree fashion experience
Brand worlds connecting, underwear hits the street, smooth and safe, a nocturnal scent, light for the face, and when Italy arrives in Israel.
Jelly primer with niacinamide and 24–hour hydration
The new product promises to blur pores, extend makeup wear, and give the skin a smooth, fresh, and radiant look, with a lightweight formula without silicones.
