Beauty
The famous brow brand arrives in Israel: Benefit lands in the Be Pharm chain
Be Pharm will soon launch Benefit products in its stores, website, and app. The global brand, known for brow and lash products, strengthens the chain’s growing beauty offering.
SHISEIDO launches the brand’s most powerful treatment yet at NIS 550
An Israeli haircare brand with a French accent
Belief, courage, commitment: From the Israeli market, ecoLove to replicate its success in the US
Shopping for the soul: A chic transitional knit and a Chanel body oil
The weather managed to confuse us, but we quickly got back on track: A short knit in a creamy shade for the coming days, a mask for redness, and 5 more items we loves this week.
If you’re going to be stuck in a secure room, at least do it with the perfect Korean products
The finest Korean products have arrived in Israel, we tested them, and believe us, these are exactly what you need urgently during a ceasefire.
Anne Hathaway uses it – so we had to try
Anne Hathaway’s Shiseido serum arrives in Israel, with new launches: Safflower & castor haircare, Round Lab Korean skincare, Dr. Fischer curl cream, and oily skin cleansing foam.
Miran Buzaglo: "When I wanted to have a tummy tuck, I did. I am in favor"
We took advantage of the latest shoot for the ARGANIA skincare brand to chat about Miran Buzaglo’s fashion and beauty routine.
New product test: Body creams
Winter’s inconsistent weather challenges all skin. Remember: the area below the neck also needs a good body cream.
Praying for a little more cold so we can manage to wear this denim jacket
7 items we loved this week - an amazing denim jacket, a rare concealer, Sack's balloon pants, a skincare experience inspired by the Korean philosophy of balance, and more.
Brand news: The closest to Kaia Gerber, Cindy Crawford’s daughter
The giant from Japan, a gender fragrance, anti-aging wonders, what Sumo is doing in Holon, who landed from France and the upper space.
The K-Beauty wave continues: A new Korean skincare brand lands on the shelves
Minimalist formulas without fragrance or color, beloved ingredients such as centella and hyaluronic acid, and accessible prices – The new skincare line is intended for daily use and for all skin type
IL MAKIAGE launches foundation with 50 shades and artificial intelligence
Luminous Foundation offers customization through an AI-based Quiz at NIS 289. Alongside it, nine more new products – from magic dishwasher capsules to new bags by designer Noam Hazan.
Come get your makeup done for free: NYX opens pop-up spaces across the country
The makeup brand will open 4 experiential spaces in major shopping centers starting this week. Product trials, an on-site makeup artist, and a DJ. The first 50 visitors each day will receive a gift.
