Beauty

Brand news: The latest trends in fashion, beauty, culinary delights, and holiday shopping

All that glitters is gold, visit Provence without flying, indulgent bedding, radiance for the skin, the place with the perfect vibe, hot from Korea, holiday surprises.

The Dream-Capturing Brand.
Beauty news.

Brand News: A hot beauty launch, Greece in Israel, air-conditioned adventures

Turkey offers world-class hair restoration - the key to natural results is choosing the right doctor, not just the lowest price.

Restore fuller hair with a hair transplant

Magen David Adom paramedics respond to a suspected carbon monoxide poisoning incident at a beauty salon in Jerusalem, July 8, 2026.

At least 17 hospitalized following suspected carbon monoxide poisoning at Jerusalem beauty salon


A new mascara promises lifted and curled lashes for up to 24 hours

The new mascara is equipped with a curved silicone brush and a waterproof and sweatproof formula, designed to provide a defined, lifted, and separated lash look throughout the day.

Frida Uziel for Maybelline New York

7 items we loved this week

These trendy pants refuse to leave – so we added them to the cart.

lululemon

Brand news: The strong brand celebrating a decade and the hot trend gaining momentum

The brand erasing borders, a nail polish for stars, applying makeup like professionals, Mickey Mouse at home, a spicy experience, chocolate as inspiration.

Michael Kors

A moisturizing cream series that promises freshness even on the hottest days

Garnier’s new moisturizing cream series combines a light sorbet texture with active ingredients such as Vitamin C, hyaluronic acid, and salicylic acid for a fresh and radiant skin look.

Garnier

Summer glow: A new bronzer stick

The new Lumi Bronze by L’Oréal Paris comes in a creamy texture with a velvety finish, promising a tanned and radiant look in a single swipe – and is available in two flattering shades.

The new Lumi Bronze by L’Oréal Paris

Not just sunscreen: The brands taking skin protection one step further

On International Sunscreen Day: From tinted SPF creams to kids’ sticks, brush-on powders, and a luxury spray costing NIS 1,000 - these protection products do much more than just block the sun.

Uriage sunscreen, price: NIS 119.90 for 50 ml.

New mousse blush for an effortless, natural flushed look

The new Cloudtopia blush comes in an airy and lightweight mousse texture, suitable for cheeks, lips, and eyes, and promises up to 14 hours of wear.

Cloudtopia by Maybelline New York

New nail polish collection with "diamond dust" effect

The home nail product market has continued to grow in recent years. Here is how you can get the stardust effect right at home.

Liquid Diamonds by essie

This is not an accessory, it’s jewelry: Why Cartier eyewear is different from anything else

From the iconic Santos screws to the golden panther, Cartier’s new eyewear collection brings rare materials, heritage-driven design, and five distinct interpretations of luxury to Israel.

Cartier Eyewear Collection.

Orivelle reviews: Why is Orivelle Nail Fungus Pen trending in The United States?

“This is a well-formulated botanical nail care product with a thoughtful delivery mechanism and a sensible ingredient profile. It is not a clinical treatment and should not be presented as one.”