Beauty
New product test: Body creams
Winter’s inconsistent weather challenges all skin. Remember: the area below the neck also needs a good body cream.
Praying for a little more cold so we can manage to wear this denim jacket
Brand news: The closest to Kaia Gerber, Cindy Crawford’s daughter
The K-Beauty wave continues: A new Korean skincare brand lands on the shelves
IL MAKIAGE launches foundation with 50 shades and artificial intelligence
Luminous Foundation offers customization through an AI-based Quiz at NIS 289. Alongside it, nine more new products – from magic dishwasher capsules to new bags by designer Noam Hazan.
Come get your makeup done for free: NYX opens pop-up spaces across the country
The makeup brand will open 4 experiential spaces in major shopping centers starting this week. Product trials, an on-site makeup artist, and a DJ. The first 50 visitors each day will receive a gift.
Why did everyone start dissolving their lips, and what does it even include?
More and more women are coming to aesthetic clinics not to add and plump up – but to reduce. Why is this suddenly happening, is it a dangerous procedure – and also: How much does it cost?
The gold everyone is talking about: La Prairie launches essence based on pure gold
La Prairie presents the Pure Gold Revitalising Essence, a pure gold formula that combats hormonal skin changes, restoring radiance, vitality, and youthful glow.
Huda Kattan faces backlash after reposting pro-Iranian regime video
Huda Kattan’s repost from TRT World of a pro-regime video has sparked outrage, leading to a boycott of her beauty brand and a deeper conversation about influence and responsibility.
New on the shelf: A quality suitcase, a crunchy cracker, and Eden Fines’s brand
New products in Israel: RITZ crackers, Danone MULTI yogurt, a quality trolley suitcase by Rikuchet, Barilla pasta, Achla hummus, crispy Tivall schnitzel, and a new FIFI series by Eden Fines.
Black truffle and 2-second shampoo: 7 hair products that repair summer damage
After a summer of sun, sea, and pool, winter is perfect to restore hair. Seven new products - from Korean to French - bring back shine, strength, and health.
Ruti Broudo makes a move no one saw coming
The restaurateur and entrepreneur is making a surprising step and entering the beauty world. Dr. Udi Bar chose her as the face of his new campaign.
Limited beauty edition in honor of Hello Kitty’s 50th birthday
Makeup brushes, a bag, a clip, and a tabletop mirror designed with the Japanese icon: A festive capsule collection combining nostalgia, design, and everyday functionality.
Beauty beyond the mirror, the trends shaping 2026
L’Oréal Israel’s chief digital & marketing officer Gali Lev explains how science, AI, and new values are reshaping the beauty industry ahead of 2026.
