Beauty
After years of development: Hava Zingboim reveals the patent that will change everything
After conquering the world, the Israeli beauty queen launches groundbreaking technology that promises to deliver active ingredients deep into the skin. The new patent is already sparking curiosity.
New fragrance and grooming line for men from the french brand
After Bar Refaeli tried it: The scientific explanation behind the salmon-treatment trend
Brand news: An Italian Hanukkah, Japanese bubbles, and a pink comeback
Lip serum gloss enriched with minerals
The new NYX gloss is enriched with coconut water, vitamin B12, and magnesium, allowing for maximum absorption.
The beloved makeup brand will be sold in physical stores near you
After the beauty and personal care category at Be Pharm began expanding by adding Natasha Denona products to its shelves, it is now announcing the sale of the coveted Adah Lazorgan makeup products.
Precisely now: The cosmetic treatments best done in winter
Winter is the ideal window for performing all deeper cosmetic procedures. Here are all the recommended treatments.
Hair transplant in Turkey: why Esteworld and Dr. Burak Tuncer are leading the way
Emma Stone declared 'most beautiful woman in the world' by golden ratio study
Dr. Julian De Silva's facial mapping puts Zendaya at 94.37 percent, just behind Stone, using the ancient 1.618 ratio to gauge symmetry.
The new gadget everyone’s talking about: ULIKE has arrived in Israel
ULIKE, the global at-home hair removal brand, arrives in Israel with the ROSE 2-IN-1 device combining IPL hair removal and skin treatment. Learn what it offers and how it differs from clinic lasers.
Microneedling without needles: We tried the new Korean skincare series
The REEDLE SHOT series brings the microneedling experience home in an accessible, convenient, and safe way for daily use.
Skincare myths it’s time to bust: What really works and what doesn’t
Yafa Maximov, Chairwoman of Israel’s Estheticians’ Organization and Beauty-Tech owner, busts common skincare myths and explains what really works, from eye cream to winter sun protection.
Julia Roberts wasn't enough for her: Another achievement for the Israeli cosmetician
The biggest names in the world have long been visiting her clinics. Now, Keren Bartov is achieving another milestone as her skincare line joins the sales lineup of Bergdorf Goodman.
Brand news: A surprise from Monaco and a touch from Milan
Who came from the French Riviera, the bold perfume, street fashion, a powerful serum, beauty from Milan, from the fire to the table, who is making a comeback.
Brand news: A revolution in Israel and the brand’s new vision
A new year, a new vision: The brands launching perfumes in both feminine and masculine versions, the robotic vacuum cleaner, yogurts that bring Greece to the table, and beer with a German atmosphere.
