With an investment of NIS 1.2 million, the international running brand is the sponsor of the new season of “The Amazing Race.” As part of the sponsorship, the teams will run throughout the new season, which premiered on Keshet 12 on 24.1, wearing HOKA’s Clifton 10 model.
The choice of the Clifton 10 model came from its unique suitability for the prolonged and dynamic effort characteristic of the format. The shoe, which is the next generation of the brand’s popular series, offers a technical specification including enhanced cushioning in the heel area to reduce impact, high structural stability adapted for sharp transitions between different terrains, and a knitted, breathable upper that ensures comfort and sweat evaporation during long hours of intense activity. The combination of these features allows contestants to maintain continuous movement and high performance under time pressure, over long courses, and across varying levels of exertion.
Key Advantages:
- Thick, airy EVA cushioning that provides an exceptional feeling of lightness and softness in every step
- Advanced MetaRocker technology for natural and smooth foot roll, reducing strain and creating more efficient forward movement
- Ventilated, lightweight upper that maintains a comfortable temperature and a sense of freshness over time
- Highly dynamic and flexible structure that adapts to natural movement and improves comfort over long hours
- High-quality grip sole designed to provide stability and comfort on a variety of surfaces
Consumer Price: NIS 819.90
Available on the website and at WESHOES, HOKA stores, and selected retailers