In winter, when a hot drink becomes a must-have accessory on the way to work or between meetings, the Landwer café chain is offering a move that speaks precisely to the ON THE GO audience. During the month of February, customers who order a hot beverage in a large TAKE AWAY cup will receive an upgrade to XL size - at no additional charge.
The move, carried out in collaboration with Tnuva and Tnuva Alternative, makes it possible to enjoy an especially large cup - “Grande Grande” - whether the coffee is based on regular milk or on plant-based milk alternatives.
At Landwer they explain that the move was born out of a change in consumption habits during the winter season. More and more customers are choosing TAKE AWAY coffee, and do not always sit in the branch - but still expect a pampering and full drinking experience. The cup size upgrade is intended to integrate as a natural part of the urban routine, and not as a one-time benefit that feels “promotional.”
The choice to incorporate Alternative beverages in the move as well reflects a broader trend in the industry: Adaptation to a variety of lifestyles and dietary preferences, without giving up the coffee experience itself. Thus, even those who prefer plant-based milk can enjoy the same benefit, at the same standard.
The “Grande Grande” cups are available at all Landwer chain branches, in a TAKE AWAY cup only, in a limited edition during February or while supplies last.