Ahead of the marathon season, the sports and lifestyle eyewear brand Oakley is launching in Israel a new running collection, intended for professional and amateur runners who are looking for a combination of advanced technology and updated design.
At the heart of the collection stands PRIZM lens technology, which is designed to improve visual sharpness and contrast, and to quickly identify obstacles and changes in the route – a significant advantage in long runs and in changing terrain conditions.
The glasses are equipped with lightweight and durable Matter-O frames, adapted for intensive running and prolonged sweating, alongside an Unobtainium grip system in the nose and temple areas, which ensures stability even in heat and humidity. The aerodynamic design assists airflow and reduces fog buildup, to maintain comfort even in the final kilometers.
Beyond the sporty aspect, the collection also appeals to the growing trend of integrating sports glasses into the everyday look – in the city, at work and at leisure. Thus, the new models are designed to blur the line between a performance accessory and a fashion item.
• How much: NIS 789-1,119
• Where: At authorized points of sale and in selected stores in Israel
Oakley will also serve as a sponsor of the Tel-Aviv Marathon, and will set up a brand compound near the main stage.