New products

Israel’s food news

The meatiest, the most vegan: A new lineup of burgers has arrived.

Redefine Meat
rosalía is the face of the new Euphoria Elixir perfume line

Rosalía presents a deep open back that leaves only a hint

Dyson's PencilWash

Dyson announces the thinnest wash-vacuum in the world

Roso Silver

Israel’s food news


Miracle cookies that need no costume

Brilliant, mischievous and completely carnival-like: 19 outstanding hamantaschen for Purim 2026.

Lupin

Food news: Purim is approaching

Joy exactly as the scroll intended: The Purim surprise machine.

Purim Sweetbox, Osem And Sweetweet

Purim on the chains: The Ninja Turtles in kids’ meals and chocolate milk in costume

Burger King is launching collectible characters from the successful series, and Yotvata is releasing a festive edition of chocolate milk, banana and banana punch bottles.

Kids’ meal with Teenage Mutant Ninja Turtles toys at Burger King

New product test: Body creams

Winter’s inconsistent weather challenges all skin. Remember: the area below the neck also needs a good body cream.

Sisley

Israel’s food news: Preparing for Purim

Adloyada, in the most literal sense: Sweetweet’s Purim box.

Purim at Sweetweet

Logitech launches the G PRO X2 SUPERSTRIKE in Israel

Logitech has introduced a new flagship mouse that promises to eliminate click latency. With an analog sensor and a vibration system, the company is aiming to set a new speed standard at NIS 849.

Logitech G PRO X2 SUPERSTRIKE

Food news: Getting ready for Purim

On the holiday all about mishloah manot, the sweet delivery expert comes to set things straight.

Purim Packages, Max Brenner

Ahead of Purim: Those sensitive to gluten will also be able to enjoy hamantaschen

Celiacs or sensitive to gluten? This coming Purim you too will be able to enjoy gluten-free hamantaschen, for a limited time at the Biga restaurant chain.

Biga's gluten-free hamantaschen

A new whisky made the entire journey from the Himalayas to Israel, what a life

Indri single malt whisky arrives from the Himalayas to Israel, offering award-winning expressions aged in bourbon, wine and sherry casks, with rich flavor, balance and prices from NIS 250 to NIS 350.

Indri whisky

Brand news: The closest to Kaia Gerber, Cindy Crawford’s daughter

The giant from Japan, a gender fragrance, anti-aging wonders, what Sumo is doing in Holon, who landed from France and the upper space.

NARS