New products

Advanced HOKA Shoes, Kleenex for allergens, and a smart bottle – everything new on the shelf

HOKA Mach 7 shoes, Nimrod children’s sandals, Matrix hair restoration series, Kleenex allergy tissues, ASOBU smart bottle, Dr. Miri Lalush skincare kit, and the Hungarian skincare brand Omorovicza.

Hoka Mach 7.
Keren Bartov with the Hydration Glow Spray

The spray that gives glowing skin within seconds

Tin Can

The new hit in schools is actually a landline phone

Emtrix

The home solution for nail fungus that will help you this summer


We tested the cute robot that wants to protect your home

The EBO Air 2 Plus arrived for review to check whether the future of home security is on wheels, or whether it is a particularly expensive gimmick.

EBO Air 2 Plus

We arrived skeptical, left surprised: We tasted the Israeli meat substitute

A new Israeli brand is trying to change the rules of the game in the field of meat substitutes using a different technology.

Chunk

Limited edition makeup inspired by The Simpsons

The makeup brand NYX is launching a limited edition inspired by the Simpson family with a colorful and playful design for its flagship products.

NYX

The platforms made a comeback and they are here, big time

Platform shoes were the ideal shoes that every woman had to have in her wardrobe a decade ago. Now they are back, and we found some especially great ones for you.

FitFlop for Originals - NIS 349.90

Apple reveals how the MacBook Neo launch video was created

Apple is releasing a rare glimpse into the production processes of the "Hello" video for the new computer, which has broken sales records since its launch in March.

MacBook Neo

Baby-Buzz series offers natural protection for baby’s skin

A skincare and protection product line from Kamedis is based on natural oils – and is intended to provide protection and soothing for delicate skin even outside the home.

Baby-Buzz

Apple plans a revolution in the MacBook series

Reports indicate that the tech giant will launch a new flagship model called "MacBook Ultra" as early as the beginning of 2027.

MacBook

New mascara that promises dramatic length

The makeup brand L'Oréal Paris is launching a new mascara that promises to lengthen lashes by up to 5 millimeters and create a defined and lifted look.

L'Oréal Paris

Mineral wines that go great with Shavuot dishes

Two elegant white wines from France land in Israel just before the season of dairy meals, and integrate with a trend of more moderate and mindful alcohol consumption as part of a balanced diet.

Domaine de Châtillon

7 items we loved this week

A baby blue lace bralette that opens the peeking bra season, instant glow patches by Chanel, and five more fashionable items we loved this week.

Omorovicza