New products

Maccabi launches LINEA: Products that help maintain the results of aesthetic treatments at home

The new line includes more than 30 products based on a unique active complex that operates even at the cellular level and is intended for home use as a continuation of clinical treatment.

LINEA by Maccabi
Lierac Paris

Everything you need for perfect winter skin: The skincare products that are a must

SO.KO by Super-Pharm

The Korean trend arrives in Israel: Single-use skincare capsules at Super-Pharm

Night Cookie and All In

Guilt-free dessert? New protein cookies hit the tray


The new smartphone that looks like a BlackBerry – but is aimed at 2026

The keyboard startup Clicks makes a leap forward at CES with its first-ever smartphone: A compact device with a physical keyboard, modern Android and surprising hardware.

Clicks Communicator

The Bamba surprise box opens a new tradition

Steams, treats, cuddles: The winter edition of the column that brings you all the new food products on the shelves.

The Bamba Surprise Box

Brand news: The Israeli suitcase that won an international award

Knitting and donating to senior citizens, smart suitcases, Hello Kitty celebrates 50, a storm in the hair world, a comforting meal, and much more.

SEESTARZ

Brand news: The product that’s blowing up online has arrived

A sweet and beautiful pop-up, the Frenchwoman who sparked a revolution, capsules from Korea, a protocol from Paris, hotel-style bedding, pizza with soul, coffee with an agenda, and fighting wrinkles.

Estée Lauder

Folds into 3 parts: We got a glimpse of Samsung’s new smartphone

At CES 2026, Samsung unveiled the Galaxy Z TriFold, its first tri-fold phone. It looks thin, innovative, and impressive, but in everyday use it feels bulky, cumbersome, and not very practical.

Galaxy Z TriFold

ecosupp presents: An enhanced dietary supplement for athletes

L-glutamine is a semi-essential amino acid that the body produces on its own, but in situations of exertion, stress, or physiological load, the body’s demand for it increases significantly.

L-Glutamine & Inulin by ecosupp

This week in the cart: A winter maxi dress and a rugged set for your man

Beyond and illuminated look of NARS’s new powder – the packaging is no less stunning – we also added to the shopping cart a maxi dress, and five more item we loved this week.

NARS powder

The empires of Golda and Zaguri have met. It turned out exactly as you thought

Cuddling, warming, getting swept away: We tasted everything that’s new in the shops for you and came back to tell.

Zaguri Empire ice cream, Golda and HOT

From an eyebrow gel to the coffee everyone is drinking: The products driving us crazy this month

The pimple patches that took America by storm are finally here, IL MAKIAGE launches a serum that promises fuller brows, and Nespresso brings a collection that will make your winter. What else is new?

ANASTASIA BEVERLY HILLS

The Israeli development that aims to bring movement into sitting

A new ergonomic seat promises to encourage movement and blood flow even during prolonged sitting – but it does not replace standing up, walking, or physical activity.

TO GO seat

CES 2026: Meet Aliro – a unified standard for smart locks

A unified smart lock standard backed by Apple, Samsung, and Google eliminates the need for an app and lets you unlock your door without taking your phone out of your pocket.

A smart lock with an app