New products

The lawyer who didn’t know how to bake challah - and invented a device sold by the thousands

Seven years ago, lawyer Galia Moyal founded the premium kitchenware brand MAGNUS. She recalls how her father’s death shaped her path and celebrates the love of the Israeli public.

MAGNUS D'BakerAid.
Corn Schnitzel Crunch, Tivall

The new schnitzels of Tivall

Shark Powerdetect IP3253

The Shark vacuum that does what the competitors only promise

Fresh soy drinks and a salep edition, Alpro

Israel’s tasty news: New soy drinks


Creatine reaches the refrigerator: New protein drinks have landed on supermarket shelves

Israel’s growing protein drinks market now adds creatine – a popular sports nutrition ingredient – introduced for the first time in a ready-to-consume beverage.

The GO protein drink series

The Chinese manufacturer vivo is testing a smartphone with an unprecedented battery

Reports from China reveal that the smartphone manufacturer vivo is about to join the exclusive club of devices with extraordinary battery capacity, using advanced silicon-carbon technology.

vivo X200 Pro

Roborock launches the Saros 20 series and the F25 Ace Pro in Israel

Bug launches in Israel a new series of robotic vacuums with suction power of up to 36,000Pa, detection of more than 300 obstacles and automatic docking stations.

Roborock Saros 20

Israel’s food news

The meatiest, the most vegan: A new lineup of burgers has arrived.

Redefine Meat

Rosalía presents a deep open back that leaves only a hint

The fashion house Calvin Klein launched three new perfumes, each with a distinct mood, with the help of one incredible singer who knows exactly how to sell out in minutes.

rosalía is the face of the new Euphoria Elixir perfume line

Dyson announces the thinnest wash-vacuum in the world

Dyson presents the PencilWash – an extra-thin floor washer weighing just over 2 kg, lying almost flat on the floor and promising wet cleaning with clean water only, without a traditional filter.

Dyson's PencilWash

Israel’s food news

For the holidays, for the weekend and for everyday home life: Roso Silver series comes to work.

Roso Silver

Miracle cookies that need no costume

Brilliant, mischievous and completely carnival-like: 19 outstanding hamantaschen for Purim 2026.

Lupin

Food news: Purim is approaching

Joy exactly as the scroll intended: The Purim surprise machine.

Purim Sweetbox, Osem And Sweetweet

Purim on the chains: The Ninja Turtles in kids’ meals and chocolate milk in costume

Burger King is launching collectible characters from the successful series, and Yotvata is releasing a festive edition of chocolate milk, banana and banana punch bottles.

Kids’ meal with Teenage Mutant Ninja Turtles toys at Burger King