New products

New on the shelf: Dubai Halva and Danone Protein Yogurt

A mascara by Anastasia Beverly Hills, Remington’s new hair straightener, Alpro drinks, a blow-dry styling brush, Dubai halva, men’s hair products, Asian sauces, and Danone Protein yogurt.

Danone PRO Berry Layers Yogurt.
The ItalPizza series, Willi-Food

Sirens and carbohydrates and what’s in between: Israel’s food news

MacBook Neo

The MacBook Neo lands in Israel – and what is the price?

Magnum Brown Butter, Strauss Ice Creams

Promise, fulfillment, receipts: Israel’s tasty news


Dreams of another world inside a cup

The Nespresso party was celebrated far away. The after-party coffee was poured in Israel.

Florian capsules by Nespresso

The Chinese manufacturer unveiled a smartphone with lightning, gas, and neon lighting

Tecno unveiled a concept model called Pova Neon. The device features a radial chamber filled with ionized inert gas, creating a glowing lightning effect that responds to the user’s touch.

Tecno's Pova Neon

iOS experience on Android: INFINIX’s operating system arrives in Israel

The mobile company’s entry into the country introduces consumers to a new range of smartphones with an operating system that combines the best of both worlds.

iOS on Android: INFINIX launches XOS smartphones in Israel.

SHISEIDO launches the brand’s most powerful treatment yet at NIS 550

Vital Perfection uses pure retinol with results in a week – 97% saw fewer wrinkles. Also: Herbalife Korean skincare, limited Nespresso capsules, new Givenchy perfume, and more.

Shiseido VITAL PERFECTION INTENSIVE WRINKLESPOT TREATMENT A+.

Apple announced the iPhone 17e with a chip developed in Israel

The new iPhone 17 model supports Apple’s AI tools, features faster wireless charging, and includes the new C1X modem developed by the company’s silicon team.

iPhone 17e

Israel food news

A kick of flavor, as much fun as possible: Pizza Hut and Tabasco’s spicy platter.

Spicy Edition, Pizza Hut and Tabasco

I tried the new serum by Keren Bartov and came back surprised

The promise of regenerative technology that communicates with skin cells and not only blurs signs intrigued me. So I decided to check whether this was just another trend, or a real change.

ExoVive by Keren Bartov

A new foldable phone is turning heads with large battery and Apple device compatability

Honor unveils the Magic V6 foldable: Under 9 mm thick, 6,600 mAh battery, Apple device connectivity, aiming to be the top foldable on the market.

Magic V6

The comeback of modular? The concept that tries to correct the mistakes of Google and LG

Smartphone manufacturer Tecno unveiled a thin device just 4.9 mm thick, which connects to a series of accessories via magnets and pins.

Tecno's modular smartphone

Breaking the market: Apple announced the cheapest MacBook ever

Apple is breaking the price ceiling with a new laptop based on the A18 Pro chip, a colorful aluminum design and battery life of up to 16 hours.

MacBook Neo