New products

Back to the roots: Ferrari Launches the Amalfi V8 in Israel for NIS 2M

The new Amalfi replaces the Roma in the lineup as the Italian manufacturer’s entry-level model. The key figures: 3.3 seconds, 320 km/h, and even 4 seats.

The open Spider version requires an additional payment of NIS 250,000.
The Tempo group wines

Tempo to import kosher wines from around the world at surprising prices

Burrito Pollo Tabasco, Mexic️ana and Tabasco

We tested: Is the new Mexic️ana and Tabasco combination truly spicy?

Ben & Jerry's new Waffle Cone Toffee Crunch, NIS 27.90

We tasted the summer innovations


The problem almost no one talks about after childbirth – and the new solution coming to the market

Milk leakage during the night is a familiar phenomenon for many breastfeeding women. A new Israeli initiative seeks to offer a dedicated response that will allow mothers to sleep at night.

Avivit Myasnikov and her daughter

Schestowitz brings the best–selling matcha brand in the UK to Israel

Schestowitz has obtained the franchise for PerfectTed and will attempt to transform Japanese tea powder from a niche health trend into an everyday beverage in retail chains and coffee shops.

Schestowitz brings the best–selling matcha brand PerfectTed to Israel

Apple's official Pride band for the Apple Watch has landed in Israel

Ahead of International Pride Month, the iStore chain has begun marketing Apple's 2026 Pride Edition in Israel.

Apple Pride Collection

The cheapest pickup truck in Israel put to the test: The KGM Musso EV takes on the Negev

For the price of a Tesla Model Y, Korea’s KGM promises a 4x4 pickup truck with rare crossover-like comfort and genuine utility. Where does it excel, and where does it fall short?

Urban customers do not need the off-road capability and towing capacity of traditional diesel pickups. The electric Musso offers them a unique combination of a refined passenger vehicle and substantial hauling ability.

A new mascara promises lifted and curled lashes for up to 24 hours

The new mascara is equipped with a curved silicone brush and a waterproof and sweatproof formula, designed to provide a defined, lifted, and separated lash look throughout the day.

Frida Uziel for Maybelline New York

7 items we loved this week

These trendy pants refuse to leave – so we added them to the cart.

lululemon

Microsoft announced a breakthrough in quantum computing

During the keynote address at Microsoft's Build developers conference, the company's CEO also announced a new quantum processor named Majorana 2.

Majorana 2, Microsoft's new quantum processor

Nuki Ultra: A significant upgrade for the smart lock we already loved

After the Nuki 4 Pro, the new generation of the smart lock arrives in a more compact design, a faster and quieter motor, and full support for Israeli doors.

Nuki Ultra

Dreame launches the X60 Pro Ultra Complete in Israel

The new model can climb over obstacles up to 10 cm high, and identify more than 320 types of obstacles. For the launch, the company will offer a pre-sale at a discounted price.

Dreame X60 Pro Ultra Complete

The Avdija brand: Turbo expands into snacks

Deni Avdija launches "Turbo Mix" – a daily, vegan protein snack.

Deni Avdija launches Turbo Mix