New products
Brand news: The Hermès family is expanding, and autumn will look different
Gold in the service of beauty, 2026 fashion, exciting new perfumes, beauty from Korea, cooking like professionals, and the iconic ice cream flavor returning to freezers after a long hiatus.
Brand News: A hot beauty launch, Greece in Israel, air-conditioned adventures
Back to the roots: Ferrari Launches the Amalfi V8 in Israel for NIS 2M
Tempo to import kosher wines from around the world at surprising prices
We tested: Is the new Mexic️ana and Tabasco combination truly spicy?
The new collaboration features crunchy nachos and an especially spicy burrito, sold at the chain's locations throughout the football tournament season. And yes, it is indeed fiery.
We tasted the summer innovations
New sherbet popsicles, a pecan cone with a caramel core, Yotvata milkshake makes a comeback and nostalgic Mesibamba: All the products that recently landed on the shelves ahead of summer.
The problem almost no one talks about after childbirth – and the new solution coming to the market
Milk leakage during the night is a familiar phenomenon for many breastfeeding women. A new Israeli initiative seeks to offer a dedicated response that will allow mothers to sleep at night.
Schestowitz brings the best–selling matcha brand in the UK to Israel
Schestowitz has obtained the franchise for PerfectTed and will attempt to transform Japanese tea powder from a niche health trend into an everyday beverage in retail chains and coffee shops.
Apple's official Pride band for the Apple Watch has landed in Israel
Ahead of International Pride Month, the iStore chain has begun marketing Apple's 2026 Pride Edition in Israel.
The cheapest pickup truck in Israel put to the test: The KGM Musso EV takes on the Negev
For the price of a Tesla Model Y, Korea’s KGM promises a 4x4 pickup truck with rare crossover-like comfort and genuine utility. Where does it excel, and where does it fall short?
A new mascara promises lifted and curled lashes for up to 24 hours
The new mascara is equipped with a curved silicone brush and a waterproof and sweatproof formula, designed to provide a defined, lifted, and separated lash look throughout the day.
7 items we loved this week
These trendy pants refuse to leave – so we added them to the cart.
Microsoft announced a breakthrough in quantum computing
During the keynote address at Microsoft's Build developers conference, the company's CEO also announced a new quantum processor named Majorana 2.
Nuki Ultra: A significant upgrade for the smart lock we already loved
After the Nuki 4 Pro, the new generation of the smart lock arrives in a more compact design, a faster and quieter motor, and full support for Israeli doors.
