The fragrance brand INCENSE has become over the past year a favorite among Israeli consumers – and here is new news for them: An official entry to the duty free shelves. In doing so, the brand joins the line of leading international fragrance brands sold at the sought-after point of purchase at Ben-Gurion Airport.
Until now, the brand’s niche perfumes were sold mainly on online websites and at a dedicated stand in the Super-Pharm chain of stores – which was the only location where it was possible to try and indulge in the brand’s numbered fragrances.
As part of the entry into duty free, travelers will be offered a selection of the brand’s leading and beloved perfumes, chosen במיוחד for the new shopping experience. To mark the launch, a special and exclusive activity will take place at duty free between the dates 11.2–15.3, במסגרת which travelers will enjoy a unique promotion: 3 body mists at a price of 50 dollars, sold exclusively at duty free.
Incense is identified with a modern perfumery experience and a unique olfactory language that combines in its DNA quality raw materials, precision, depth, and a connection between perfumery tradition and contemporary worlds of fragrance and lifestyle. “This is an exciting and significant moment for us, and also a natural step in the brand’s development,” says Dor Buskila, partner and owner, “As an Israeli-French brand, the presence at duty free establishes Incense’s status as a leading fragrance brand that today proudly stands alongside the most international and high-quality fragrance brands. For us, this is not only an expansion into another market, but a seal of international recognition.”