Perfume

Brand news: An Italian Hanukkah, Japanese bubbles, and a pink comeback

The return of the pearl, the photographer who crossed boundaries, global jewelry, a scent of luxury, the spiciest collab, and the doughnuts you won’t want to miss.

A fashionable photographer
ATOM

Brand news: The brand that returned to Israel, and the chain celebrating 11

Femina

Brand news: It’s hot in the underworld and who will wrap and pamper

 Lacoste

Brand news: When the Amalfi Coast arrives in Israel and the Alps serve as inspiration


Brand news: Alte Zachen as inspiration and the Japanese woman who landed in Tel Aviv

A vegan fragrance, the story of a scarf, a Japanese woman on the rooftop, glossy lips, the black rose, Korean beauty, the oven that landed from Italy, the razor that shrank, and more.

Oria Azran

A bottle every 2 seconds: The most popular wine in the world arrives in Israel

The French winery JP CHENET arrives in Israel – a bottle is sold every 2 seconds worldwide. Also this week: A new perfume by Jean Paul Gaultier, a haircare series with Japanese matcha, and more.

JP CHENET

Brand news: A revolution in Israel and the brand’s new vision

A new year, a new vision: The brands launching perfumes in both feminine and masculine versions, the robotic vacuum cleaner, yogurts that bring Greece to the table, and beer with a German atmosphere.

&Other Stories

From leather to coffee: 10 new men’s fragrances that will transform your holiday

For the holidays, perfume brands are launching new scents with surprising ingredients: Leather, coffee, rum, pink pepper, and even whiskey.

A man using perfume

Scents of a new beginning | Consumerism

New perfumes for men and women for the holiday season — from luxury niche to accessible and everyday — in a guide to the best fragrances for the new year.

Perfume samples

Brand News: Lea Schenirer in the office and Pandora’s box opens

Tokyo as Inspiration, a Scent of Luxury, the Renewed Luxury Brand, When Past Meets Future, Pomegranates for the Holidays, a Magical Tint, and much more.

Crazy Line

Beauty gifts so good you’ll want to keep them for yourself

We’ve put together a respectable list, carefully checked, of holiday gifts you’ll want to buy for others and then, oops, forget at home and keep for yourself.

Beauty gift sets for Rosh Hashanah

For today, tomorrow, and the seasons ahead: The little black dress everyone needs in their wardrobe

Here we continue to uphold Coco’s tradition and renew the most useful piece in the wardrobe, the little black dress. We also found a finger bracelet that adds a light sparkle to the hands.

Mango

Brand news: Which pop-up is everyone rushing to?

Content creators who fulfilled a dream, for men only, sun-smart, from Korea with love, apply and plump, the next generation of regenerative medicine, truly amazing, the expanding network, and more.

Parfois

Neta Alchimister launches the first clear stick in Israel

BYNETA by Neta Alchimister launches the first clear protection stick of its kind in Israel. This week also: Aanti-aging cream, perfumes in cocktail cans, and a 2-in-1 product from L’Oréal.

BYNETA

Brand news: About men, women and a family combo

Not for men only, heritage as inspiration, blue-and-white wines, hot eye shadows, fragrant beads, for men only, the texture that matters, glow in a box, and a small gift with great meaning.

H&M