Perfume

Brand news: The Hermès family is expanding, and autumn will look different

Gold in the service of beauty, 2026 fashion, exciting new perfumes, beauty from Korea, cooking like professionals, and the iconic ice cream flavor returning to freezers after a long hiatus.

& Other Stories.
Twentyfourseven.

Brand news: What happened on the streets of Copenhagen

"Perfume, in its purest form, is memory."

The search for a forgotten scent

lululemon

7 items we loved this week


Brand news: The strong brand celebrating a decade and the hot trend gaining momentum

The brand erasing borders, a nail polish for stars, applying makeup like professionals, Mickey Mouse at home, a spicy experience, chocolate as inspiration.

Michael Kors

Air fresheners inspired by the world of European perfumery

The Gali chain enters the home fragrance category with ANTONIO VERO – A new air freshener collection featuring five European-inspired scents.

Gali's new air fresheners

We found the item that deserves to peek out from under your shirt

A lace bra in a popping yellow, a checkered one-shoulder dress that is nothing short of dreamy, flat sandals in a minimalist silhouette, and four more items we loved this week.

BOW M

Our fashionable shopping cart for this week

Jelly slides that everyone must have, a deodorant that lasts for long hours even in the harshest heat, a satin skirt in a special shade, and four more items we loved this week.

ROJA

Brand news: Who landed from Brazil and a 360-degree fashion experience

Brand worlds connecting, underwear hits the street, smooth and safe, a nocturnal scent, light for the face, and when Italy arrives in Israel.

PUMA

Everything a girl needs - in one shopping basket

A clean look à la Baywatch, courtesy of Zohara’s one-piece swimsuit, sunglasses with a retro interpretation of the classic aviator frame, and five more items we loved this week.

ZOHARA

Brand news: The brand that doesn't break tradition and about female friendship

How do you achieve glass skin, who landed from Miami, the beauty secret from thermal waters, the perfume that intensified, and the pizza that surprises.

Furla

Brand news: Who landed from California and who moved up a floor

The ocean as inspiration, sculpting the face and staying alive, when fashion meets culinary, the new beauty approach, tropical bubbles, and pampering the puppies.

®UGG

7 especially colorful items we loved this week

A belt in a boho kingdom design, fun T-shirts you won’t want to take off your body, a checked bikini top, and four more items we simply must have.

Biliblond

7 items we loved this week

A baby blue lace bralette that opens the peeking bra season, instant glow patches by Chanel, and five more fashionable items we loved this week.

Omorovicza