Perfume

Brand news: The closest to Kaia Gerber, Cindy Crawford’s daughter

The giant from Japan, a gender fragrance, anti-aging wonders, what Sumo is doing in Holon, who landed from France and the upper space.

NARS
INCENSE

Good news: The perfume everyone is looking for – is now available at duty free

Suede bag by Toledano

Even if we have to sell a kidney, this bag will be in our closet

FEMINA

Brand news: Market breaker and a tiger in the kitchen


From the shower to the fragrance: The men’s product guide for winter 2026

Shaving machines, men’s lines for sensitive skin, refreshing gels, and new fragrances – all the products that will help men refresh their grooming and fragrance routine for the cool winter season.

New products for men

Brand news: Thickness does matter and who got a hair transplant

Who landed at the terminal, the gate to the journey opens, beauty of thickness, hair is the whole story, the brand making a significant move, the next generation in anti-aging, and more.

Kenneth Cole

7 items we loved this week

A wintery, classic black dress, a sweet perfume, a rare mascara, a fun training set in the new shade from Alo Yoga, and more items we loved this week.

Gucci

Brand news: Demi Moore’s new role and who is the woman in red?

Tom Ford’s new creation, the activist ambassador, the most Japanese rooftop in Israel, oils for little ones, a trip to the orchard, a Mexican vibe, and the return of the checkers game.

Demi Moore for Kérastase

42,000 Israelis voted: These are the perfumes that conquered 2025

For the first time in Israel, the public ranked their favorite perfumes. YSL Libre Intense and Dior Sauvage took top spots, with more surprises in the results.

Perfumes by LOEWE.

A boho cardigan and boots with a tiny heel that will add a few more compliments to your collection

Kitten heels on practical leather ankle boots for day and evening, a fringed cardigan in a creamy shade at a stunning price, and five more items we loved this week.

Zohara

NIS 100 and this chic cocoa jacket in your closet

An oversized leather jacket at a price we forgot still exists, a white cardigan known for tying up loose ends, a crystal-embellished clip-on earring, and 4 more items we loved this week.

Urbanica

Gifts you should buy first for yourself, and if you have money left – also for others

We don’t need an excuse to pamper ourselves. In these challenging times, treat yourself to beauty gifts that truly matter. Here are some top suggestions.

Yael Shelbia

Brand news: From Morocco with love and Almodóvar in Israel

Bubbles of luxury, Moschino’s toy, from St. Petersburg to Israel, the sports brand that will pamper you, the flavors of Zaguri, a dizzying combination, indulgent chocolates, and cigars from Cuba.

Liron Goshen

Brand news: On the connection between coffee and design

Worldly pampering, addictive fragrance, holiday sparkle, mirror-like shine, cozy winter coffee, winter survival kit, facial rescue wheel, creative sufganiyot, indulgent chocolates, and edible clouds.

Laline