Perfume
Brand news: The Hermès family is expanding, and autumn will look different
Gold in the service of beauty, 2026 fashion, exciting new perfumes, beauty from Korea, cooking like professionals, and the iconic ice cream flavor returning to freezers after a long hiatus.
Brand news: What happened on the streets of Copenhagen
The search for a forgotten scent
7 items we loved this week
Brand news: The strong brand celebrating a decade and the hot trend gaining momentum
The brand erasing borders, a nail polish for stars, applying makeup like professionals, Mickey Mouse at home, a spicy experience, chocolate as inspiration.
Air fresheners inspired by the world of European perfumery
The Gali chain enters the home fragrance category with ANTONIO VERO – A new air freshener collection featuring five European-inspired scents.
We found the item that deserves to peek out from under your shirt
A lace bra in a popping yellow, a checkered one-shoulder dress that is nothing short of dreamy, flat sandals in a minimalist silhouette, and four more items we loved this week.
Our fashionable shopping cart for this week
Jelly slides that everyone must have, a deodorant that lasts for long hours even in the harshest heat, a satin skirt in a special shade, and four more items we loved this week.
Brand news: Who landed from Brazil and a 360-degree fashion experience
Brand worlds connecting, underwear hits the street, smooth and safe, a nocturnal scent, light for the face, and when Italy arrives in Israel.
Everything a girl needs - in one shopping basket
A clean look à la Baywatch, courtesy of Zohara’s one-piece swimsuit, sunglasses with a retro interpretation of the classic aviator frame, and five more items we loved this week.
Brand news: The brand that doesn't break tradition and about female friendship
How do you achieve glass skin, who landed from Miami, the beauty secret from thermal waters, the perfume that intensified, and the pizza that surprises.
Brand news: Who landed from California and who moved up a floor
The ocean as inspiration, sculpting the face and staying alive, when fashion meets culinary, the new beauty approach, tropical bubbles, and pampering the puppies.
7 especially colorful items we loved this week
A belt in a boho kingdom design, fun T-shirts you won’t want to take off your body, a checked bikini top, and four more items we simply must have.
7 items we loved this week
A baby blue lace bralette that opens the peeking bra season, instant glow patches by Chanel, and five more fashionable items we loved this week.