Perfume

Brand news: Market breaker and a tiger in the kitchen

An addictive fragrance, an emergency kit for the face, a hysterical smartphone, the gadget that saves the day, love in a capsule, Parisian magic, and more new products.

FEMINA
New products for men

From the shower to the fragrance: The men’s product guide for winter 2026

Kenneth Cole

Brand news: Thickness does matter and who got a hair transplant

Gucci

7 items we loved this week


Brand news: Demi Moore’s new role and who is the woman in red?

Tom Ford’s new creation, the activist ambassador, the most Japanese rooftop in Israel, oils for little ones, a trip to the orchard, a Mexican vibe, and the return of the checkers game.

Demi Moore for Kérastase

42,000 Israelis voted: These are the perfumes that conquered 2025

For the first time in Israel, the public ranked their favorite perfumes. YSL Libre Intense and Dior Sauvage took top spots, with more surprises in the results.

Perfumes by LOEWE.

A boho cardigan and boots with a tiny heel that will add a few more compliments to your collection

Kitten heels on practical leather ankle boots for day and evening, a fringed cardigan in a creamy shade at a stunning price, and five more items we loved this week.

Zohara

NIS 100 and this chic cocoa jacket in your closet

An oversized leather jacket at a price we forgot still exists, a white cardigan known for tying up loose ends, a crystal-embellished clip-on earring, and 4 more items we loved this week.

Urbanica

Gifts you should buy first for yourself, and if you have money left – also for others

We don’t need an excuse to pamper ourselves. In these challenging times, treat yourself to beauty gifts that truly matter. Here are some top suggestions.

Yael Shelbia

Brand news: From Morocco with love and Almodóvar in Israel

Bubbles of luxury, Moschino’s toy, from St. Petersburg to Israel, the sports brand that will pamper you, the flavors of Zaguri, a dizzying combination, indulgent chocolates, and cigars from Cuba.

Liron Goshen

Brand news: On the connection between coffee and design

Worldly pampering, addictive fragrance, holiday sparkle, mirror-like shine, cozy winter coffee, winter survival kit, facial rescue wheel, creative sufganiyot, indulgent chocolates, and edible clouds.

Laline

The French have always known how to do proper skincare; Petits Beurre Treats makes the smart move

A high-quality anti-aging cream | A new men’s perfume trying to be different from the classics| Refreshing your underarms is not enough, now there’s deodorant for the whole body, and more.

NUXE NUXURIANCE ULTRA

Get ready to fall in love: The design house L'OBJET from New York has landed in Israel

Factory 54 Beauty launches the L'OBJET brand, known for its luxurious designs and unique perfumes, alongside 9 other new beauty products.

L'OBJET

Brand news: An Italian Hanukkah, Japanese bubbles, and a pink comeback

The return of the pearl, the photographer who crossed boundaries, global jewelry, a scent of luxury, the spiciest collab, and the doughnuts you won’t want to miss.

A fashionable photographer