After experimenting with a first pop-up concept at the duty free last January, Bar Refaeli is opening a pop-up store for Livelle, the skincare brand she owns, at Ofer Ramat Aviv Mall. As you may recall, a little over a year ago, the model and businesswoman, together with her brother Dor Refaeli, took their first step into the crowded beauty market when they launched the talked-about brand, which carries the combination of the names of Bar’s two daughters – Liv and Elle.
The pop-up store will open ahead of the Passover holiday between the dates 19.3–10.4, and at its center will be a launch many fans of the growing brand have been waiting for: The new body cream, which was created following high demand from customers to expand its fragrance experience. The cream was developed with a rich texture that absorbs quickly, provides long-lasting moisture, and leaves on the body the scent identified with the brand.
In addition to the launch of the body cream, throughout the activity period a variety of skincare products will be offered, alongside the option for an experiential trial and on-site purchase. Among other things, also the full series – products that are numbered according to the order of use, a concept that leaves no room for confusion during use. The idea is simple: A smart skincare routine that does not require you to be a cosmetics expert to understand what to do with it and what comes before and after what. In honor of the spring holiday, festive limited-edition sets will also be offered, specially designed and combining the brand’s products as elegant gifts at special discounts.
The complex will be designed in the spirit of the brand’s language – a minimalist, clean and luxurious look befitting Bar’s personal style, who also adds: "We are happy to launch the brand’s new body cream, we received countless requests from our customers to create a body cream with Livelle’s iconic scent. The pop-up in Ramat Aviv is a great opportunity to present it for the first time and meet our audience up close."