Cosmetics
The famous brow brand arrives in Israel: Benefit lands in the Be Pharm chain
Be Pharm will soon launch Benefit products in its stores, website, and app. The global brand, known for brow and lash products, strengthens the chain’s growing beauty offering.
SHISEIDO launches the brand’s most powerful treatment yet at NIS 550
I tried the new serum by Keren Bartov and came back surprised
An Israeli haircare brand with a French accent
Shopping for the soul: A chic transitional knit and a Chanel body oil
The weather managed to confuse us, but we quickly got back on track: A short knit in a creamy shade for the coming days, a mask for redness, and 5 more items we loves this week.
If you’re going to be stuck in a secure room, at least do it with the perfect Korean products
The finest Korean products have arrived in Israel, we tested them, and believe us, these are exactly what you need urgently during a ceasefire.
Brand news: The closest to Kaia Gerber, Cindy Crawford’s daughter
The giant from Japan, a gender fragrance, anti-aging wonders, what Sumo is doing in Holon, who landed from France and the upper space.
Makeup setting spray that dries within 3 seconds
Double the amount, lightweight feel and a promise of up to 36-hour hold even in heat and humidity.
IL MAKIAGE launches foundation with 50 shades and artificial intelligence
Luminous Foundation offers customization through an AI-based Quiz at NIS 289. Alongside it, nine more new products – from magic dishwasher capsules to new bags by designer Noam Hazan.
Even if we have to sell a kidney, this bag will be in our closet
The smooth, chocolatey suede bag by Studio Toledano has captured our hearts. Here are all the details plus six more items that we loved this week.
Come get your makeup done for free: NYX opens pop-up spaces across the country
The makeup brand will open 4 experiential spaces in major shopping centers starting this week. Product trials, an on-site makeup artist, and a DJ. The first 50 visitors each day will receive a gift.
Brand news: Evolution of a brand and AI in the service of beauty
Raspberry secret, decades of victory, riders and merging, diamonds for the face, the model you won’t meet, the power of serum, and a royal breakfast in Jaffa.
We won’t stop trying: We came to lift, because the wedge won’t do it on its own
You can’t stop time, but we keep trying. In the meantime, the shelves are filling up with new products that promise to work miracles on facial skin. We tested them.
Clarins launches innovative two-phase serum with vitamin C and glycolic acid
Multi Active Glow Serum combines stabilized Vitamin C and glycolic acid in a two-phase formula. Alongside it, nine more new products—from Doritos Curry Coconut to a combined microwave oven.
