In recent days, a new Apple museum has opened in Europe, now defined as the largest of its kind on the continent, and it does so at an almost symbolic timing – just before the celebrations of Apple’s 50th anniversary. The museum, located in the Wall Utrecht complex in Utrecht, the Netherlands, spans approximately 2,000 square meters and brings together under one roof a vast collection of products, accessories, documents and brand materials from all periods of the company.
Behind the project stands Ed Bindels, founder and chairman of the Apple Museum Foundation, who claims it is one of the largest Apple collections in the world. According to him, the museum was not built only to display rare products or evoke nostalgia, but to tell a story – one that follows the key milestones in Apple’s development from 1976 to 2026. Almost every major product category of the company is represented there, from classic Mac computers to modern iPhones.
One of the prominent elements in the museum is a colorful wall of iMac G3 computers, alongside additional dedicated areas such as an iPod display and a reconstruction of the famous garage where Steve Jobs and Steve Wozniak worked in the early days. Beyond that, the museum attempts to build a narrative experience: There is a space dedicated to the period after Jobs’ departure, when Apple went through difficult years, followed by the "Think Different corridor" that leads to a circular room filled with colorful iMacs – a move that symbolizes the opening of a new chapter in the company’s history.
The museum also touches on Jobs’ years outside Apple and his time at NeXT, so the story does not stop only at the product line itself but also at the broader context of the company’s organizational and cultural history. Some of the devices displayed at the site have even been restored to working condition, and visitors can actually use them – a detail that adds a living dimension to the entire exhibition.
The project was established with the collaboration of more than 50 volunteers, including technicians, collectors and historians, who assisted in collecting, preserving and curating thousands of items. According to the museum, a significant part of the foundation for the collection also came from the previous Apple museum in Westerbork. The museum is open most days of the week between 10:00 and 17:00, except Mondays and Tuesdays, with entry in 15-minute intervals and last entry at 16:00. The price of an adult ticket stands at 21.50 euros (approximately NIS 76), with discounts for students and children.