Apple

Apple's experiment succeeded: The sales of the MacBook Neo are breaking records

The tech giant's discounted laptop, which was sold for only the last three weeks of the quarter, surpassed the launch figures of the Air and Pro models.

MacBook Neo
iPhone 17 Pro Max

Apple is developing a solution for iPhone theft on the street

iPhone devices.

End-to-end encryption: Apple and Google bridge the gap between iPhone and Android

Apple Intelligence

Apple's new Siri will allow automatic deletion of conversations


What do Apple, Nike, and Mount Sinai have in common? - opinion

What brands understand about experience, memory, and identity – and why it matters for Jewish education.

The Apple company logo.

Italian bag brand Tucano arrives at the iDigital chain

The Italian brand, which specializes in bags and accessories for computers and technology products, will be sold at the iDigital chain and additional stores in Israel.

Italian bag brand Tucano arrives at the iDigital chain

Apple launches the feature that will identify "the silent killer" for you in Israel

Apple brings the news of hypertension monitoring on Apple Watch to Israel: The system will analyze vascular activity in the background, and identify patterns indicating high blood pressure.

Apple Watch 10

The earbuds that see the world: Apple moves closer to AirPods with cameras

Apple has reportedly reached advanced testing stages for AirPods equipped with tiny cameras designed to capture visual information and enable AI-based contextual responses.

AirPods. The next generation may be able to see.

Macbook Neo vs. PC: Who is the performance champion?

Apple's Macbook Neo is the talk of the town in the laptop market, but many have also argued against its performance. So, we decided to pit it against a price-equivalent PC in performance benchmarks.

Macbook Neo vs. PC

Report: Apple is developing a smartphone with a glasses-free 3D display

A new leak claims that Samsung is developing a holographic display for smartphones that could eventually also be integrated into Apple's future "Spatial iPhone."

Tim Cook, Apple's CEO

Apple settles with iPhone owners for $250 million over misleading AI claims

The Tuesday settlement resolved claims that the company misled consumers about the capabilities of its “Apple Intelligence” system, with some users eligible for payments of up to $95.

In this photo illustration, an Apple iPhone displays the Apple Intelligence logo against a blurred background featuring the Google Gemini logo on January 13, 2026, in Chongqing, China.

Apple reexamines the future of MagSafe in the iPhone

New reports reveal that within the tech giant there is a heated internal debate regarding the necessity of MagSafe.

MagSafe in an iPhone

Apple will present new AI tools for image editing

The upcoming update to Apple's operating systems is expected to introduce a significant improvement in AI capabilities, with an emphasis on generative image editing.

iphone 17

The first cataract surgery was performed using Apple’s Vision Pro

An eye surgeon from New York has already completed hundreds of cataract surgeries while wearing Apple’s glasses.

Apple's Vision Pro