Imagine a situation in which a senior employee at Meta requests feedback or guidance from the CEO, but instead of the real Mark Zuckerberg, finds themselves having a conversation with an artificial intelligence figure. What until recently sounded like an imaginary or absurd scenario is now becoming a real project in the corridors of the technology giant. According to a report in Financial Times, Meta is working on developing an AI figure based on Zuckerberg’s persona, with the aim of serving as an internal advisor to company employees.
The digital figure is undergoing intensive training processes based on analyzing Zuckerberg’s mannerisms, his tone of speech, and his public statements over the years. Beyond imitating the personal style, the AI is learning in depth the CEO’s views regarding Meta’s current business strategy. The guiding idea is to create an entity that can offer advice to employees and conduct professional interactions on behalf of the founder, in cases where he cannot or does not wish to make himself available.
The current development does not exist in a vacuum. For some time, Meta has been exploring the possibility of creating three-dimensional AI figures with a photorealistic appearance, capable of conducting human communication. However, it now appears that the focus is shifting to creating a digital duplicate specifically for the manager at the top of the pyramid. This step joins previous reports from the past month, according to which Zuckerberg is building a personal artificial intelligence agent to assist him in the ongoing management of his role.
According to the report in The Wall Street Journal, Zuckerberg’s personal agent is expected to perform tasks such as finding answers and analyzing data for him, although many details about the capabilities of that agent remain under a veil of secrecy. The combination between the AI agent assisting the CEO and the digital figure representing him to employees signals a clear trend at Meta: An attempt to turn artificial intelligence into an integral part of the most senior management level in the company, while replicating the capabilities and insights of the person leading it.