The official LEGO® STORE at Ofer Grand Canyon Beersheba spans a huge area of approximately 220 square meters and offers a full LEGO experience, including the largest range of LEGO products in Israel, exclusive sets in the store, interactive display stations, LEGO 3D models, and unique in-store play experiences – designed for builders of all ages. The store’s unique design reflects a commitment to quality, creativity, and enjoyment, and offers a colorful and inspiring destination where visitors can immerse themselves in the world of the LEGO® brand.
The new store reflects the growing enthusiasm for LEGO building models and the high demand for inspiring LEGO experiences in the world of creation and play. In recent years, official LEGO STORE branches in Israel have hosted millions of visitors, offering them the opportunity to discover the newest models, the largest selection in Israel, and enjoy interactive and personalized in-store experiences.
“The enthusiasm of LEGO fans in Israel is simply inspiring,” said Eran Tor, founder and chairman of TOR GROUP. “With every new store, we see a huge wave of excitement from children, families, and collectors alike. We are excited to bring the LEGO Store experience to Beersheba and the entire southern region and to become a home for LEGO lovers in Israel – a place where creativity and imagination can flourish for all ages.”
Moran Ben Abu, CEO of Ofer Grand Canyon Beersheba, said: “We are happy and proud to host the official LEGO STORE at Ofer Grand Canyon, Beersheba. The LEGO brand inspires creativity, imagination, and joy, and its presence in our main boulevard enriches the leisure and shopping experience for families and brand enthusiasts. We constantly work to bring the strongest and most beloved brands in the world to Ofer malls and the Melisron Group, and the addition of the impressive LEGO STORE reflects our commitment to innovation and excellence in the retail field.”
To mark the store opening, a VIP event will be held for invited guests, after which the store will open to LEGO fans of all ages. In addition, it is possible to join the LEGO VIP CLUB and enjoy exclusive sets, the largest selection of LEGO products in Israel, a personalized experience including Build a Minifigure and Pick a Brick, special benefits, and a gift of an exclusive model with purchase on opening day only.
Ofer Grand Canyon Beersheba, part of the Ofer Malls Group, is one of the largest shopping and entertainment centers in Israel, and serves as a central hub for residents of Beersheba and the surrounding area. The mall includes more than 220 stores, local and international brands and chains, and offers a shopping, leisure, and entertainment experience for the whole family, alongside a variety of restaurants, cafés, and complementary services.