The New York skincare brand Kiehl's is expanding its sun protection category and launching the new UV serum with SPF 50 in Israel, an innovative product that combines two key steps in the skincare routine: Both a treating serum and broad–spectrum sun protection.
The product, which has already been launched in the United States and achieved great success, is now arriving in Israel and Europe and offers a new approach to daily skincare. Instead of using a serum and sunscreen separately, the new serum unites the two into one product.
The formula was developed in a light serum texture that is quickly absorbed and does not leave an oily feel, heaviness, or white marks on the skin. Alongside high protection against UVA and UVB rays at an SPF 50 level, the serum also works to improve the appearance and quality of the skin.
At Kiehl's, they explain that the formula is enriched with collagen peptides, which help to even out skin tone, improve rough texture, reduce a dull appearance, and blur visible signs of aging. Thus, a product is obtained that provides both daily sun protection and advanced cosmetic treatment.
The serum is suitable for all skin types and tones and integrates easily into the skincare routine, over or instead of a daily serum. According to the brand, this is an ideal solution for those looking to shorten their skincare routine without compromising on effectiveness, care, or protection.
• How much: NIS 99–299
• Where: In the Kiehl's store chain across the country and on the brand's online site.