The Israeli fashion chain Tamnoon is launching its new and largest flagship branch in its history at the Kiryon mall. The move signals the chain's strategic transition to a mega–branch format across the country. The new branch, which opened recently, spans an area of approximately 1,300 square meters and was built with an investment of over NIS 6 million, making it one of the largest fashion branches in the northern region.
The new store was built with a modern and clean design, and it offers an advanced shopping experience that includes huge dynamic multimedia screens and self–service checkout stations. The branch will feature a wide selection of collections for women, men, children, and babies, as part of the chain's expansion trend in recent years, within which it invests in establishing large branches in leading commercial centers.
Alongside the physical expansion, Tamnoon has also recently expanded its variety of categories. Over the past year, the chain launched a baby collection for the first time, aiming to offer a complete solution for all family members from birth to adulthood, alongside a highly demanded activewear collection and an emphasis on trendiness and fashion. The chain emphasizes that despite the major investment and the new standard, the brand will maintain its recognized DNA and accessible prices that provide an affordable alternative even to purchases from abroad.
The new branch represents a direct continuation of the long–standing cooperation between the Ofer Malls Group and the chain, while during 2026 Tamnoon is expected to open additional new stores and perform the expansion and renovation of several existing branches.
Baruch Reiner, CEO and owner of the Tamnoon chain, stated: "We are in a period of significant growth and renewal. The opening of the new flagship branch in the Kiryon symbolizes the direction Tamnoon is heading in the coming years of larger, more advanced, and more experiential branches without compromising for a moment on the prices and the concept that turned us into a brand that the entire Israeli family knows. After leading a revolution in the field of price and quality in fashion, and after also entering the world of babies, we are continuing to build the next generation of Tamnoon in Israel."