The World Cup has not started yet, but the wardrobe is already preparing. The Danish brand Les Deux, which built itself on the duality between classic and streetwear, brings its own lettre d'amour to the big tournament – a football shirt collection that pays tribute to five countries that shaped the brand over the years. England, Italy, France, Argentina, and Spain – each gets its own shirt, and anyone who has a beloved team knows exactly what to do with it.
The story of Les Deux started in Copenhagen in 2011 in an unplanned way – a chance meeting in a bar between Andreas von der Heide, a law student, and a creative friend with foreign roots. What attracted Andreas was a simple white T-shirt with hand-sewn military patches. From this meeting was born a brand whose name, Les Deux – "The two" in French – represents the two founders and the duality that became their design signature: Classic versus streetwear, minimalism versus boldness, nostalgia versus contemporaneity.
The World Cup collection is a natural expression of that same concept. Each shirt draws inspiration from vintage football designs, combines badges and emblems that honor the identity of each country, and creates an item that works both in the stands and on the street. This is not a classic fan shirt – this is a shirt you will want to wear even after the last game is over.
The shirts are available in five versions – England, Italy, France, Argentina, and Spain – at a price of NIS 380, in sizes S to XL. The collection can be found at Story Dizengoff Square, Story BIG Glilot, and on the website storyonline.co.il.
