Iron, Spirit, and Hope: Tom Shmuely's Art Turns Brokenness into a Message of Love
Israeli artist Tom Shmuely has developed a distinctive artistic language through iron sculpture, drawing, and printmaking, exploring themes of humanity, spirituality, and renewal. Born in 1983, Shmuely has exhibited extensively in Israel and abroad, earning recognition for works that combine the raw strength of iron with deeply personal and philosophical ideas.
Following years of artistic study and apprenticeships with leading artists, Shmuely developed a style inspired by biblical narratives, nature, and everyday life. Working from his studio in Moshav Hagor, he transforms iron through cutting, welding, and bending into sculptures that examine the relationship between the physical and the spiritual.
His work is rooted in the meeting point between spirit and matter, finding beauty in imperfection and reflecting on cycles of decay, healing, and rebirth. Alongside solo and group exhibitions in Israel, Germany, and Manhattan, Shmuely has remained actively involved in arts education and community engagement.
At the center of his current work is "Ve'ahavta" ("And You Shall Love"), a project created in the wake of the October 7 attacks. The initiative conveys messages of love, healing, mutual responsibility, and human connection while supporting social causes through donated artworks benefiting bereaved families and war victims.
To mark Tu B'Av, Shmuely is offering 20% off the Ve'ahavta artwork as a tribute to the Festival of Love and its values of unity, hope, and connection.
Luxury British fragrance house ROJA London has introduced ESPRESSO AOUD Eau de Parfum, a new unisex scent that pairs the richness of oud with the aroma of freshly roasted coffee for a warm, gourmand-inspired fragrance.
The composition opens with citrus blossom, rose, and violet before revealing notes of coffee, cinnamon, pistachio, and coconut. A base of oud, vanilla, sandalwood, patchouli, and musk completes the blend.
Suitable for both women and men, the fragrance is available in a 50ml bottle priced at ₪1,470.
Just in time for Tu B'Av, Laline has unveiled GOLDEN BLOOM, a limited-edition body care and fragrance collection featuring musk, exotic orchid, and plum.
The range includes body and hand creams, body scrub, shimmering body mist, shower gel, hair serum, scented candles, and home diffusers. The brand is also offering special Tu B'Av gift sets for women and men starting at ₪139.90, while individual products are priced between ₪49.90 and ₪139.90.
Available in Laline stores.
For Tu B'Av, ZER4U is launching a festive collection of flower bouquets and floral arrangements alongside premium gift packages featuring wine, chocolates, skincare products, balloons, and more.
The collection showcases roses, lisianthus, lilies, and seasonal blooms in romantic shades of red, pink, and white. During the holiday promotion, customers purchasing bouquets or arrangements from ₪159 can add a bottle of cava for ₪9.
The collection is available online and at ZER4U branches nationwide.
The Scottish Wine & Spirits Division of Israco has expanded its Alain Jaume portfolio with the launch of Alain Jaume Belissime, a dry rosé from southern France.
Produced from Grenache Noir, Syrah, and Mourvèdre grapes, the wine offers fresh fruit aromas and a balanced finish, pairing well with salads, fish, and cheeses during the summer season.
Recommended retail price: ₪59.
Available at Tiv Ta'am, selected wine shops, restaurants, and bars.
Banana Republic has launched its ICON BODY MIST collection in Israel, featuring body sprays inspired by the brand's signature fragrances Dark Cherry & Amber and Peony & Peppercorn.
Designed for everyday use, the lightweight body mists offer a fresh summer fragrance experience. Each 236ml bottle is priced at ₪69.90 and is available at leading pharmacy chains and Hamashbir department stores.
For Tu B'Av, Body Shop is reintroducing its popular soap sponge in an updated version that combines a bath sponge with soap infused with pomegranate, jojoba, and vanilla-patchouli fragrances.
The product provides gentle cleansing and rich foam, making it a practical holiday gift. Tu B'Av promotions include 2+1 and 3+2 offers on selected products, as well as gift sets starting from ₪55.90.
Soap sponge: ₪39.90.
Available in stores and online.
Kitchenware brand roso, the private label of COOK AND BAKE, has introduced the roso+ONE cookware collection, designed to help keep cooking surfaces clean.
Each pot includes a matching spoon, while the lid handle doubles as a built-in spoon rest to reduce countertop mess. The collection also features non-stick coating, silicone handles, compatibility with all stovetops including induction, and a modern gray finish.
Prices range from ₪249 to ₪499.
Available in COOK AND BAKE stores, online, and through selected retailers.
Max Brenner is marking Tu B'Av with a special collection of gift packages combining premium chocolates, pralines, wine, liqueurs, candles, and personal care products.
Highlights include the MAX IN LOVE chocolate suitcase, the LOVE STORY BOX, and a heart-shaped praline gift box. Customers ordering online can also add a personalized photo magnet.
Prices range from ₪89 to ₪499.
L'Oréal Professionnel has introduced KERATIN ALPHA SLEEK, a home haircare range formulated to reduce frizz, tame volume, and leave hair smoother and shinier, even in humid weather.
Powered by vegan keratin and amino acid technology, the collection includes a shampoo, weekly keratin treatment, hair mask, and heat-protection serum effective up to 230°C. The treatment helps control frizz and improves hair appearance for up to two weeks.
Suitable for both women and men.
Available through salons and professional hairstylists nationwide.
ANASTASIA BEVERLY HILLS has expanded its lip range with a new Matte Lipstick offering rich pigmentation, a velvety finish, and long-lasting wear.
Designed for full coverage without dryness or heaviness, the lipstick is priced at ₪101 and is available through Super-Pharm, Beyond Skin, Lilit Cosmetics, and online retailers.
PUPA MILANO has launched DAILY DEFENDER PROTECTIVE FLUID SPF 50, a trio of lightweight facial sunscreens designed for daily use under makeup.
The range includes transparent, naturally tinted, and matte formulations for combination and oily skin. Enriched with naturally derived ingredients, including Indian ginseng, the products are suitable for sensitive skin.
Recommended retail price: ₪119.
Dermocosmetics brand LINEA, from Maccabi Aesthetics, has introduced RELAX CALMING DEODORANT, developed for sensitive skin and post-treatment care following excessive sweating procedures.
The alcohol-free and aluminum-free roll-on contains soothing ingredients, dries quickly, and leaves no stains.
Price: ₪69 (₪48.30 for Maccabi members).
Available online and at Maccabi Aesthetics branches.
ASICS has unveiled the GEL-KAYANO™ 33, the latest generation of its flagship running shoe, with a focus on improved comfort, cushioning, and stability.
The shoe incorporates the new FLUIDSUPPORT™ system alongside dual-layer cushioning and PureGEL™ technology for smoother transitions and enhanced shock absorption. A breathable mesh upper completes the design.
Recommended retail price: ₪899.90.
Available in ASICS stores and online.
SABON has launched its limited-edition Papaya Loquat collection, inspired by tropical summer escapes.
The fragrance blends papaya, loquat, and musk across a range of products including shower oil, body scrub, body cream, and lightweight oil for the body and hair.
Available at SABON stores and Golf&Co.
Prices range from ₪29.90 to ₪149.90.
To celebrate Tu B'Av, Naot is offering 22% off selected men's and women's footwear for loyalty club members and new members joining the program.
The promotion runs July 28–31 in stores and online. The company is also introducing a traveling pop-up experience in selected malls, while customers purchasing selected Basic models can enjoy personalized shoe engraving and receive a complimentary foot cream while supplies last.
Barilla has introduced a limited-edition heart-shaped kosher pasta for Tu B'Av.
Packaged for the holiday, the pasta is designed to add a romantic touch to homemade meals and pairs well with a variety of sauces.
Recommended retail price: ₪6.90–₪11.90.
Available nationwide while supplies last.
Snack brand POOF has launched a limited-edition collaboration with the Minions movie, featuring themed packaging across nine snack varieties.
Customers purchasing six participating snack packs can enter a raffle for tickets to a private screening of the film.
Average retail price: ₪3.90.
For wine enthusiasts celebrating Tu B'Av, Shaked Bros is highlighting Primo V Prosecco, a kosher sparkling wine produced by the Toser family winery in Italy's Veneto region.
Offering fresh fruit flavors, delicate bubbles, and crisp aromas, the prosecco is well suited for festive meals and romantic celebrations.
Recommended retail price: ₪59.
Available at supermarkets, wine retailers, and specialty stores.
The Social Supermarket, operated by the Histadrut, has introduced a new private-label product line featuring dozens of food, household, and cleaning essentials.
The range includes products such as tuna, tahini, honey, spices, paper towels, wet wipes, baking paper, and cleaning supplies, offering average savings of around 30% compared with leading retail chains.
The initiative aims to help members cope with the rising cost of living by providing quality everyday products at more affordable prices. The private-label range is currently available through the Social Supermarket's online store, with additional categories expected to be added in the future.
