Steimatzky’s book fair returns for the eighth time during Chol Hamoed Sukkot, featuring hundreds of bestsellers and books across all genres alongside games, puzzles, and leisure products for the whole family. As part of the fair, which will take place between September 25 and October 2, all items will be offered at prices ranging from NIS 10–40.
The fair will be held at the Steimatzky warehouses in the Lev Ha'aretz industrial zone, Rosh Ha'ayin, in a covered, accessible, and comfortable building with free parking. Admission is free.
Operating hours: Sunday–Thursday 9:00 AM–8:00 PM, Friday 9:00 AM–1:00 PM.
Moroccanoil®, the global leader in oil-infused beauty, launches its first luxury eau de parfum
Moroccanoil®, the global leader in oil-infused beauty, launches L’Originale Eau de Parfum, the brand's first luxury fragrance, inspired by its iconic scent and Mediterranean atmosphere. The fragrance combines citrus, violet, and camellia alongside lily of the valley, velvety woods, vanilla, sandalwood, musk, and spiced amber.
Leading the launch campaign is actress Adria Arjona, serving as the brand's muse. The perfume comes in an amber-tinted glass bottle with a turquoise cap in Moroccanoil’s signature design.
Price: NIS 430 for 100 ml, NIS 320 for 60 ml, and NIS 100 for 10 ml.
The product is available online.
Cuore Matto presents: 'The Crazy Heart' collection
Gold and diamond jewelry brand Cuore Matto, designed by Karin Livian, presents a collection centered around an asymmetrical heart that has become the brand's iconic symbol. The collection includes necklaces, bracelets, rings, and earrings made of gold and set with diamonds, crafted in a feminine, elegant, and contemporary language.
Livian, a third-generation member of a diamond-merchant family, combines her family's heritage and expertise in the diamond world with her love for design. The asymmetrical heart expresses the concept that it is precisely imperfection and uniqueness that give every woman her distinction.
Alongside the collection, the brand offers additional jewelry items and personal custom designs, all manufactured from gold and diamonds at the brand's studio in the Diamond Exchange in Ramat Gan.
Available on the Cuore Matto website and at the studio store, 23 Tuval St., 13th floor, Ramat Gan.
In-flight beauty: El Al and Super-Pharm launch K-Beauty kits for business class
El Al and Super-Pharm launch Korean skincare kits for Business Class passengers to mark the launch of the El Al Travel platform. The limited-edition kits will include three miniature K-Beauty products from brands sold at Super-Pharm, including Beauty of Joseon, Anua, and medicube, along with a QR code for purchasing on the Super-Pharm website.
Among the products: Face masks, sunscreens, serums, face creams, collagen products, and Vitamin C. The kits will be distributed over the coming months to Business Class passengers on El Al flights.
100 years of Winnie the Pooh
Winnie the Pooh marks 100 years since the publication of the original book, and Disney is celebrating the occasion with a variety of collections and products inspired by the beloved character and his friends. Products include toys, fashion, pajamas, baby gear, stationery, jewelry, lifestyle items, and books, in collaborations with brands such as LEGO®, PANDORA, Delta, PALPHOT, fix, Shilav, Super-Pharm, nimrod, and more.
Among the products: Back-to-school collections, plush toys and puzzles, LEGO® sets, PANDORA charms, pajamas and clothing for the whole family, baby items, and Winnie the Pooh books.
Winnie the Pooh products are available in a variety of chains and stores: PALPHOT, LEGO® Store, KSP, PANDORA, nimrod & more, Delta, Super-Pharm, fix, Shilav, as well as in bookstores and on the Yedioth Ahronoth website.
Hosting solutions: Erco offers special deals for the Tishrei Holidays
Ahead of Sukkot, the Erco chain offers a variety of products for hosting and refreshing the home, balcony, and sukkah at special prices.
Among other items, you can find hot plates starting from NIS 119, hot water urns of various capacities starting from NIS 189, lighting fixtures and string lights for the sukkah starting from NIS 39, and decorative bulbs and fans starting from NIS 69. Additionally offered are ceiling fans, grills, and complementary accessories for the yard and sukkah.
Promotions are valid until October 15, 2026, or while supplies last.
Available: At Erco branches nationwide and on the chain's online website.
Small in the bag, big on comfort
Carefree ON THE GO by Kenvue offers individually wrapped, foldable panty liners for convenient, hygienic, and discreet carrying in your bag. The liners feature a soft cover with cotton extract, are breathable, and provide a secure fit and a feeling of freshness throughout the day - at home, at work, while traveling, or after a workout.
Recommended price: NIS 13.90. Available at retail and pharmacy chains.
Dr. Fischer expands Effective Care MEN series
Dr. Fischer launches Effective Care MEN POWER 3 in 1 - shampoo and body, face, and hair wash enriched with Niacinamide (Vitamin B3), menthol, Vitamin E, and Pro-Vitamin B5. The product provides cleansing, moisture, and a long-lasting fresh feeling with an energetic, masculine scent.
The product comes in a 700 ml bottle at a recommended price of NIS 19.90, and in a 200 ml tube priced at NIS 9.90, suitable for carrying to the gym, travel, and more.
Available at pharmacy and retail chains, on the Dr. Fischer website, and at selected private pharmacies.
Burger King launches new wings alongside Asian dip
Burger King is refreshing its menu with a new wings dish offered in 6, 9, or 12-piece options alongside a variety of dips to choose from. The new addition is "Sensei's Sauce" - an Asian-style dip combining peanut butter, sesame oil, sweet chili, and plum sauce, balancing sweetness, spiciness, and hints of sesame.
Price of wings: NIS 32–50, or NIS 51–69 as part of a meal including fries and a drink. Dip price: NIS 4. Alongside the new dip, customers can also choose from the chain's existing dips.
All honey: Pompadour's chamomile & honey infusion
Pompadour offers a chamomile and honey infusion that combines the delicate, floral taste of chamomile with the sweetness of honey. The infusion is ideal to serve alongside cakes and desserts or as a pleasant end to a meal. It is caffeine-free and suitable for drinking throughout the day.
Price: NIS 13.90–16.90.
Available at retail chains and food stores nationwide.
Oranjeboom launches series of strong, Kosher Dutch beers
Ahead of Oktoberfest, Dutch beer brand Oranjeboom arrives in Israel with a series of strong lager beers available in three alcohol strengths: 10%, 12%, and 16% ABV. The beers feature a full body, a rich malt presence, and hoppy bitterness, with the 16% ABV version being the most powerful in the series.
The series is Kosher under the supervision of the Chief Rabbinate of Israel.
Recommended price: NIS 9.
Available: At the Tiv Taam chain, specialized stores, and retail networks.
Milotal launches: "Air Crunch" – extra crispy fries for the Air Fryer
Milotal launches "Air Crunch," a new line of French fries made from select potato varieties using technology specifically developed for air fryer preparation. The fries are ready within 8–10 minutes and offer an extra crispy texture. This is the first product in a new line designed for air fryer cooking.
Available at retail networks and food stores nationwide.
Triumph expands its 2026 model lineup in Israel
Albar Moto, Triumph's importer in Israel, launches four new 2026 models: Two new additions to the 400 family - the Tracker 400, inspired by Flat Track racing, and the Thruxton 400 in Café Racer style - alongside updated versions of the Scrambler 900 and Daytona 660. The Tracker 400 features a 398 cc engine producing 42 hp and is priced at NIS 41,990, while the Thruxton 400 is priced at NIS 42,990. The Daytona 660 is priced at NIS 68,990, and the Scrambler 900 at NIS 93,990. All models come with a two-year manufacturer warranty with unlimited mileage.
Maor Zabar launches the book 'Just Don't Eat the Hat'
Hat and fashion designer Maor Zabar launches his debut book, "Just Don't Eat the Hat," bridging the worlds of culinary art and fashion. The book features recipes from 30 leading chefs and pastry chefs, including Haim Cohen, Israel Aharoni, Avi Biton, and Yuval Ben Neriah, alongside 60 hats designed by Zabar inspired by the dishes.
The book was born from Zabar's personal connection to food and creation, bringing stories and recipes from his grandmother's kitchen.
The book is released under the sponsorship of Roladin, and proceeds from its sales will be donated to Leket Israel to support families in need. Price: NIS 180.
Golden age romance: 90-Year-Old Tzvi Einan publishes debut novel 'Late Love'
At age 90, Tzvi Einan fulfilled a long-held dream and published his debut book, "Late Love" - a novel dealing with love and relationships in the golden age, a topic he felt had received little attention in literature. The book tells the story of Aviva and Nadav, two widowers who find new love together but face health challenges, family tensions, and a conflict over Nadav's money, all of which put their bond to the test. Einan drew inspiration from the lives of acquaintances and surrounding events, along with influences from authors including Elena Ferrante, Thomas Mann, and Zeruya Shalev. The book was written over a period of one to two years after Einan retired from work to dedicate himself to writing.
First Dance: Arthur Murray offers personalized Wedding Dance preparation
Preparing for the Wedding Dance: The Arthur Murray International Ballroom Dance School, operating in Israel since 1996, offers couples personalized wedding dance preparation. The process begins with selecting the right dance style for the couple, followed by private lessons and gradual practice, allowing couples to approach their wedding day with greater confidence and make their dance a special, moving moment.
For religious and traditional couples, the learning process and choreography can be tailored to the nature of the event and the couple's preferences. The school offers personal attention and adaptation to the student's pace, even for those with no prior experience.
The school belongs to a long-standing international network and operates branches in Israel in Ra'anana and Haifa.
Arthur Murray, Ra'anana – 128 Ahuza St. | Haifa – 4 Margalit St.
PALPHOT launches: FLIP’N TRiX – next-generation electronic fidget
PALPHOT launches FLIP’N TRiX in Israel, a new pocket-sized electronic game that combines spins, tricks, and high-score challenges.
The smart "coin" counts the number of spins, allowing players to try and break their personal records or compete against friends. Additionally, it features game modes such as "heads or tails" and random selection. Small, portable, and designed to bring excitement to any spare moment.
Price: NIS 29.90.
Available at select chains and stores nationwide and on the PALPHOT website.
FoxMind presents: Card games to challenge the whole family
Ahead of the holidays, FoxMind offers two fast-paced, enjoyable card games combining quick thinking, agility, concentration, and familiarity with letters and categories.
"Speedy Words" is a scattergories-style game designed to develop fast thinking, vocabulary, and letter recognition. The game includes 10 categories and letter cards; each turn reveals three letters in different colors. Players must identify which letter matches the category and quickly find a suitable word. The game is available in Hebrew, Arabic, and English and is suitable for 2–6 players aged 6 and up. Price: NIS 59.
"Match Master" comes in two versions - "Fairytales" and "Animals" - with two game styles inside every box. Players must quickly spot shared attributes between cards, such as color, number, or character, according to changing categories. The game combines speed, concentration, and visual discrimination, suitable for 2–6 players aged 5 and up. Price: NIS 59.
FoxMind games are available at toy and book stores, chains, and online retail sites.
Mysteries in time: A family trip turned game
The Nature and Parks Authority offers a new family experience across 15 national parks and nature reserves: "Mysteries in Time" - an interactive game combining field puzzle-solving, guidance via WhatsApp, and a humorous podcast.
Participants move between stations, solve mysteries, and explore stories and figures from local history alongside nature and heritage.
The activity is suitable for children aged 7 and up, lasts about an hour and a half to two hours, and requires a smartphone with WhatsApp.
participation requires an additional fee of NIS 25 per family or NIS 20 for Matmon subscription holders, in addition to the site entry fee.
Stargazing live in broad daylight at MadaTech Haifa
During Sukkot, MadaTech Haifa invites families to a science and space experience featuring a first-of-its-kind innovation in Israel: A robotic telescope located in California, allowing visitors to observe the night sky live in broad daylight in Israel - viewing planets, galaxies, nebulae, the Moon, and more.
Visitors can also enjoy the family show "Layla Mehakochavim" (A night of stars)," the new "Solar System" exhibition, a robotics display featuring the humanoid robot Ameca, along with over 20 exhibitions, a science park, and an early childhood complex.
Price: NIS 84, family ticket – NIS 320. Free for children up to age 5.
Location: MadaTech, 25 Shmaryahu Levin St., Haifa.
