Between the alleys of the Jerusalem market, the fruit stalls, and the sweet aromas of marzipan, “Box from Jerusalem” was born - an Israeli initiative that over the years has become much more than gift deliveries. It is a story of human connections, sensitivity, love, and family that crosses borders, continents, and hearts.
Behind the brand stand Chen and Alon Koren, a Jerusalem couple and parents of five, who established a business whose sole purpose is to convey emotion from one person to another - with gentleness, care, and love. For them, every box is far more than a package - it is a way to say “I’m thinking of you,” “I’m here for you,” or simply “I love you.”
One of their defining moments occurred early on, when a special order was received for a blind woman from Sderot. The customer asked for the courier to read the attached greeting, but “Box from Jerusalem” decided to surprise her and printed the greeting in Braille - a small gesture that became a symbol of how they operate to this day: With genuine sensitivity to the smallest details.
Chen and Alon’s love story itself reads like a script for an Israeli movie. She is religious, he is secular; she is from a moshav in the Gaza envelope, he is from Kibbutz Kfar Aza. After meeting at age 16 and enduring years of breakups, reunions, and navigating gaps and anxious families, they chose to stay together, build a family, and create a shared life.
Since the events of October 7th, their sense of mission has only strengthened. For them, “Box from Jerusalem” is not just a business, but a way to remind people that worlds can be connected, even when it seems impossible. “The love is yours; we are just the pipeline that delivers it to another heart,” they say.
Today, Chen and Alon continue to expand from Jerusalem, with a large community of customers in Israel and around the world, seeking to deliver a personal and moving message to the people they love - through one small box that manages to do a great deal of good.
The brand offers deliveries nationwide and abroad, connecting people, families, and hearts - from anywhere in the world.
Ultrasol by Dr. Fischer introduces travel size sun protection products
Ahead of the vacation and travel season, Ultrasol by Dr. Fischer offers a series of sun protection products in compact formats that are convenient to carry in a bag, suitcase, or beach tote. The series includes solutions for adults and children, featuring a Roll-On SPF50+, TO GO KIDS Lotion SPF50, Facial Stick KIDS SPF50+, and a Clear Facial Sunscreen Gel KIDS SPF50.
The small formats allow you to take sun protection everywhere - on vacation, to the beach, the pool, and on trips.
Available at pharmacy and retail chains, selected pharmacies, and on the Dr. Fischer website. Prices: NIS 29.90–60.90, depending on the product.
GOLBARY launches autumn–winter 2026/27 DENIM collection
The GOLBARY fashion house is launching a new denim collection that gives jeans a feminine, contemporary, and sophisticated interpretation. The collection offers a complete denim wardrobe, from everyday to evening looks, featuring denim shirts with embroidery, pearls, and metallic elements, high-waisted Wide Leg pants, straight and skinny fits, alongside vests, jackets, an A-line midi skirt, and an indigo denim dress.
The collection combines current trends with an emphasis on comfort and versatility.
Sample prices: Jeans starting at NIS 219.90, skirts starting at NIS 279.90, shirts starting at NIS 299.90, jackets starting at NIS 329.90, and dresses starting at NIS 379.90.
Available at the GOLBARY chain stores and on the online website.
Jérôme Dreyfuss arrives in Israel
The French bag brand Jérôme Dreyfuss arrives in Israel and will be sold exclusively at Boutique 77.
Founded in Paris in 2002, the brand is identified with an effortless luxury concept, focusing on quality, comfort, and personal style. The bags are made from high-quality leathers and feature a soft, flexible, lightweight design intended to move with the body.
Price range: NIS 932–5,648.
Available at: Boutique 77, 15 Yitzhak Elhanan St., and online.
LEE COOPER Kids launches autumn 2027 collection
LEE COOPER Kids is launching a new autumn collection for boys and girls, combining current trends, comfort, quality, and accessible prices. The collection is suitable for an everyday wardrobe - from kindergarten and school to extracurricular activities, outings, and family events.
Prominent trends include: Collegiate style with polo shirts, knits, and stripes; denim in updated, relaxed fits; light layers, checks, and seasonal shades like burgundy, brown, blue, and earth tones. Alongside basic items, more festive pieces are also offered, allowing for a variety of looks.
Sample prices: T-shirts starting at NIS 79.90, long-sleeve T-shirts starting at NIS 119.90, jeans starting at NIS 179.90, jackets starting at NIS 179.90, and knits starting at NIS 139.90.
Available at LEE COOPER Kids stores nationwide and on the online website.
K18 launches TripleBright – purple shampoo to neutralize warm tones
The hair brand K18 launches TripleBright, a triple-action purple shampoo: It removes metal and mineral buildup from hard water, neutralizes yellow and orange tones, and helps protect against future warm tones forming.
The shampoo is based on purple pigment technology to neutralize brassiness, alongside a light protective layer that helps prevent renewed buildup on the hair fiber.
Recommended retail price: NIS 199.
Available on the K18 website, at sales points, and authorized salons.
Lenor launches laundry gel in Israel for the first time
Lenor, Europe's #1 fragrance brand, expands its operations and launches laundry gel in Israel for the first time, combining deep cleaning and stain removal with a powerful, long-lasting scent.
The gel helps remove dirt, grease, and invisible residues that accumulate deep within fabric fibers, leaving clothes clean, fresh, and fragrant. It comes in two fragrances, in a 1.8-liter bottle suitable for up to 40 washes.
Available at marketing and pharmacy chains nationwide.
Herbalife launches new dark chocolate flavored bar
Herbalife launches Formula 1 Express - a dark chocolate flavored bar designed as a convenient nutrition solution during a busy day.
The bar contains 13 grams of protein, 7 grams of dietary fiber, and 26 vitamins and minerals, with 207 calories per serving. It is suitable for vegetarians, free of artificial colors or sweeteners, and comes in individual packaging in a box of 7 bars.
Price: NIS 127 per pack.
Kosher certification: Lakewood, USA.
Available through Herbalife distributors and on the company's website.
Yachin launches two new tomato sauces
Yachin launches two new tomato sauces: A spicy Shakshuka sauce with added shatta pepper, and a smooth, mild sauce for toast aimed at kids, intended for quick meal preparation without the need for extra seasoning. Both sauces are made from 100% Israeli tomatoes, free of preservatives and food colorings, and marketed in 240-gram packages.
Available at leading retail chains and stores nationwide.
Eat right, grow healthy: Royal Canin with gift sets for puppies and kittens
Royal Canin launches gift sets as part of a campaign encouraging tailored nutrition for young pets upon purchasing a suitable dry food bag. The sets are designed for puppies and kittens needing digestive system support and include tailored wet food, a food bowl, a measuring cup, a vaccination record book, and a professional guide. Additionally, the puppy set includes a leash and waste dispenser, while the kitten set includes a catnip toy ball.
The promotion is available at veterinary clinics until October 15th or while supplies last, at a recommended retail price starting from NIS 112, depending on the participating range.
Wordless book: A realm of imagination, calm, and listening for children
“Wordless Book” by Revital Tamir is an experiential children's book in which pictures tell a story and invite children to connect with the world of imagination and inner listening.
The book includes access to 3 guided meditations - for morning, afternoon, and night - via a QR code, providing moments of calm, release, and bedtime preparation.
Suitable for children, parents, educators, and therapists. The book contains 50 pages and a hardcover, self-published.
The Hatikva Project returns for the third time, bringing sacred Jewish music to the forefront
The Hatikva Project concert series, which was born during the war, returns for its third year initiated by Dr. Sharon Azrieli for the Azrieli Foundation. As part of the project, 11 concerts will take place across the country in 9 localities, featuring 13 of Israel's leading orchestras, hundreds of musicians, singers, and artists including Aric Sinai, Aya Korem, Amir Benayoun, Lea Shabat, and Guy Mintus.
The concerts will be held October 21–28: In Tel Aviv – at the Smolarz Auditorium and the Culture Palace; in Ra'anana – Culture Palace; in Karmiel; in Beersheba – Culture Palace; in Jerusalem – Jerusalem Theatre and YMCA Auditorium; in Kibbutz Dorot; in Haifa – Haifa Auditorium; in Ashdod – Performing Arts Center; and in Ness Ziona – Culture Palace.
The program presents a variety of works from the Jewish world - classical music, Baroque, Israeli music, Andalusian music, Piyut, and prayer from North Africa and Spain, alongside Kabbalat Shabbat, Psalms, and additional Jewish works. The project aims to strengthen national resilience, encourage unity, and offer moments of comfort and hope through music.
Uniform ticket price: NIS 36.
