The German cleaning solutions brand Karcher is expanding its product range in Israel and launching the Puzzi 8/1 C, an injection/extraction vacuum cleaner designed for thorough cleaning of carpets, sofas, armchairs, and upholstery at home and in the office.
The device combines water and detergent injection technology with high suction power, helping to tackle deep dirt and stains while leaving less moisture in the fabric after cleaning – an advantage that may shorten drying time.
Equipped with an 8-liter clean water tank and a 7-liter dirty water tank, the device enables the cleaning of various textile surfaces while minimizing unnecessary water splashing.
It is also designed for home use and offers an alternative for those who wish to clean upholstery and carpets thoroughly without hiring an external cleaning service or renting professional equipment.
My impression is that this is a particularly useful device for those who want to keep sofas, carpets, and upholstery clean over time without being dependent on external cleaning services.
It allows you to deal with stains and everyday dirt, and in addition, it can be an especially great solution for those who raise pets at home, where upholstery and carpets tend to get dirty more frequently.
Price: NIS 3,690.
A new fragrance from Juliette has a gun
The French niche perfume brand Juliette has a gun is launching PURPLE TROUBLE, a new women's fragrance that combines sweetness with boldness.
The scent, created by brand founder Romano Ricci, opens with a note of wild black raspberry, blends with red chili pepper, and finishes with notes of ambroxan and musk, creating a fruity, sensual, and modern aroma.
The bottle also continues the unique line, in a deep purple shade with a red touch.
Price: NIS 499.
Available at Super-Pharm chains, selected stores, and Lilit's online website.
Israeli pride behind the scenes of Victoria's Secret
Israeli aesthetics expert Mimi Luzon arrived in Los Angeles ahead of the Victoria's Secret fashion show, and provided facial treatments to the world's leading supermodels, including Adriana Lima, Irina Shayk, Elsa Hosk, and Alessandra Ambrosio, alongside Israeli model Hadar Shiri.
The treatments took place in a suite at the luxury hotel The Peninsula Beverly Hills, which was converted into a private clinic, and included Luzon's signature gold treatments based on 24-karat gold leaves.
GA-DE launches limited edition EYESHADOW PALETTE
Makeup brand GA-DE is launching the SELFIE EYESHADOW PALETTE, a limited-edition eyeshadow palette featuring eight nature-inspired shades, ranging from nude and beige to bronze and deep brown.
The palette combines matte, metallic, and shimmer finishes, with rich pigment and the option to create a natural daytime look or dramatic evening makeup.
The formula is enriched with sweet almond oil and is free of talc, parabens, and mineral oil. Furthermore, the product is not tested on animals.
Recommended price: NIS 149.
L'Oreal Paris launches new serum with PDRN+
Skincare brand L'Oreal Paris is upgrading the Revitalift Filler series and launching a new serum combining vegan PDRN+, developed using biotechnological technology, with 1.5% hyaluronic acid and a volume-filling complex.
The formula is designed to help smooth the appearance of wrinkles, provide hydration, and improve skin radiance.
According to a clinical study conducted by the brand among 53 women for six weeks, the serum helped reduce the appearance of wrinkles by 47%.
It is suitable for all skin types and comes with an applicator allowing precise application.
Recommended price: NIS 110 for 30 ml. Available at pharmacy and retail chains nationwide.
Dr. Lehavit Akerman launches antioxidant protective butter cream
Dr. Lehavit Akerman, a dermatology expert, is launching a nourishing and restorative treatment cream designed to support the strengthening of the skin barrier and improve its appearance and vitality.
The cream is suitable for the face, neck, and décolletage, and combines an antioxidant derived from melon seeds (SOD), shea butter, vegetable oils, plant extracts, and vitamin E, which help protect the skin from oxidative damage.
Launch price: NIS 300 for 50 ml, and later NIS 350.
Available at Dr. Akerman's clinic in Herzliya Pituah and on her online website.
Keff launches magic conditioner with three oils complex
The skincare brand Keff launches Magic Conditioner, which contains a complex of three oils – argan, castor, and jojoba – and promises rapid softening within just one minute.
The formula helps provide the hair with moisture, softness, and shine, and is also suitable for hair that has undergone straightening treatments.
The conditioner is free of sulfates, parabens, and sodium chloride salt, and its bottle contains 50% recycled plastic.
Capacity: 700 ml. Average price: Approx. NIS 11 according to the Pricez website.
Available at retail and pharmacy chains nationwide.
Dr. Fischer expands the Kamil series and launches two new hand wash fragrances
Dr. Fischer expands the Kamil series and launches two new hand wash fragrances: Citrus Breeze with a refreshing citrus scent and Tropic Summer with a summery tropical scent.
The soaps are enriched with provitamin B5 and vitamin E, have a velvety texture and rich foam, are also suitable for sensitive skin, and have been dermatologically tested.
The formulas are vegan and intended for daily use.
The soaps come in one-liter bottles with an easy-to-use pump, at a recommended price of NIS 18.90. Available at pharmacy and retail chains, private pharmacies, and the Dr. Fischer website.
Nespresso and Swarovski in a sparkling collaboration
The Festive 2026 collection combines the world of coffee with luxury design, and includes new coffee blends in hazelnut brownie and blueberry cheesecake flavors, alongside a special edition espresso and double espresso.
At the center of the collection is the CitiZ Platinum coffee machine adorned with 44 Swarovski crystals, alongside limited-edition accessories, including on-the-go coffee mugs, Pixie cups, and milk chocolate cubes.
The collection will be available for a limited time on the Nespresso website, in boutiques, and through telephone service.
Shufersal expands its activity in the coffee market
Shufersal is expanding its activity in the coffee market through independent import and marketing of brands, with the aim of increasing competition and offering consumers a wider variety at competitive prices.
The company currently markets about 18 coffee brands, including Nagi Turkish coffee, Monro instant coffee, ARNESTO granulated coffee, and Nespresso-compatible capsules of the brands Vero, ARNESTO, and Caffe Dellucci.
The move is part of a long-term strategy to expand independent imports, develop brands, and increase consumer choices.
Israeli dietary supplement company Ecosupp reports its LIPO MAG win
The Israeli dietary supplement company Ecosupp reports that its liquid liposomal magnesium supplement, LIPO MAG, has won the Clean Label Project Purity Award for the first time in Israel.
The American certification is awarded to products ranked in the top third of their category in terms of purity, based on laboratory tests examining the potential presence of contaminants, including heavy metals, pesticide residues, and plasticizers.
The supplement is based on magnesium glycinate in liposomal technology, designed to support the protection of the active ingredient and its absorption in the body.
The certification refers to this product only, and not to all company products.
MasterChef expands the TIK-TAK series
The culinary brand MasterChef is launching four new flavors in the TIK-TAK personal noodle dish series, inspired by Asian cuisine: Pad Thai, Sichuan, Tom Yum, and Spicy Chicken.
The new flavors join the four existing ones, so the series now offers eight options.
The cups include a dedicated lid that facilitates preparation and allows convenient closure during cooking.
Recommended price: NIS 3.33–7.90. Badatz Beit Yosef certification. Available at food chains and stores nationwide.
The man behind the booth: CEO of Tzameret Books exposes book world secrets
Michael, CEO of Tzameret Books and an author who has been writing since a young age, is launching his new book Secrets of Publishing – A Practical Guide for Beginner Authors.
The book was born out of his personal experience and introduces readers to the challenges and common mistakes in the book publishing process – from choosing professionals, through editing, design, and printing, to distribution, marketing, and sales.
Michael, who is currently writing his 27th book, combines his experience as an independent author with his work at the publishing house, offering practical tools to help authors save time, money, and heartache.
Among his tips: Compare several professionals before choosing, use artificial intelligence as a helper rather than a substitute for writing, and research the market in bookstores before setting out.
Tzameret Books has been operating since 1981 and offers writing, production, distribution, and marketing services, alongside the option to choose spot services according to the author's needs.
Yakhasei Kokhot (Power Dynamics): A new web series on bullying among teens
Content creator Dvir Turjman (22), who has more than 200,000 followers, and Ido Keren created Yakhasei Kokhot – a new five-part micro-drama series, based on a personal story and exposing the social and emotional consequences of bullying among children and teens.
The series, produced with significant investment, was launched on TikTok, Instagram, and YouTube.
The series, produced with a substantial investment, has launched on TikTok, Instagram, and YouTube. All five episodes, including the full-length version, are now available to watch. The full-length version will allow viewers to watch the series continuously and will also be used for screenings in schools and other educational activities.
The idea for the series was born following a personal story shared by Keren with Turjman, and the two decided to turn it into a dramatic work that would reach the young audience on the platforms where they are active.
According to Turjman, the goal is not to settle for an anti-bullying message, but to create a story that will allow viewers to identify with those experiencing it and provoke meaningful discourse on the subject.
Running in their memory: HOKA accompanied 63 bereaved families at the Chicago Marathon
63 runners from bereaved families participated in the Chicago Marathon held on October 11, as part of a delegation from the OneFamily association, which accompanies bereaved families and victims of terror.
The sports brand HOKA, from the WeShoes chain, accompanied the delegation members throughout the training period until the finish line, providing them with running shoes, clothing, and professional accessories.
The journey also included memorial runs in Jerusalem and Kibbutz Nir Oz, and served for the participants as a way to cope with loss, commemorate their loved ones, and find strength in community and shared movement.
The collaboration between HOKA and the association was born out of values of resilience, mutual support, and the ability to keep moving forward even amidst pain.
