Coca-Cola's #MakeItHappy campaign fizzles after duped into tweeting Hitler's Mein Kampf

The Soda-pop powerhouse lacks one key ability, to discern genuine tweets from an internet troll's trickery.

A logo is seen on a Coca-Cola bottle  (photo credit: REUTERS)
A logo is seen on a Coca-Cola bottle
(photo credit: REUTERS)
Coca-Cola scrapped its #MakeItHappy campaign after it was duped into tweeting excerpts from Adolph Hitler's infamous tract, "Mein Kampf", Gawker reported on Thursday.
The soda-pop powerhouse's new campaign was built around an algorithm that would turn any negative tweet that was tagged #MakeItHappy into a positive one. Yet the ASCII algorithm lacked one key ability so integral on social media, the ability to discern genuine negative tweets from an internet troll's trickery.
The scandal began when a cheeky user tricked Coca-Cola into throwing their weight behind the slogan of America's infamous White Nationalist organization, whose mantra "We must secure the existence of our people and a future for White Children", was soon turned into a cutesie dog character.
"We turned the hate you found into something happy," Coca-Cola claims, and how right they are.
Gawker then decided to push the envelope on the viral ruse, attaching #MakeItHappy to the first four paragraphs of Hitler's vociferously hateful opus.
Some highlights from this experiment included:
"The tears of war will produce the daily bread for generations to come", which was embalmed in the shape of a happy banana.
"Bavarian blood but under the rule of an Austrian State, my parents were domiciled towards the end of the last century", was transformed into a sprite little cat.
And "territory of the REICH embraces all the Germans and finds itself unable to assure them a livelihood", shaped into another feline, this one sporting Ray-Bans and rocking out on a drum set.
Coca-Cola has since responded to Gawker's use of its campaign, saying that  "It's unfortunate that Gawker is trying to turn this campaign into something that it isn't."