The Jerusalem Post and Odiogo announced today the launch of a new podcast service which allows end users to listen to the various information streams of The Jerusalem Post's online edition directly on their iPods, MP3 players, PDAs, phones, or laptop computers.It is a perfect illustration of the bridge provided by our technology, linking text-content providers with the vast iPod and mobile phone user community.All users need to do is click on the podcast button, which triggers the automatic download of sound files directly to the user's device. To simplify the selection of the required information, users can choose among a variety of available information feed categories: Front Page, Middle East News, Jewish World News, Editorials or Opinion. The high fidelity MP3 files are produced with advanced artificial intelligence technology and innovative text-to-speech algorithms that use the voice of a human speaker to generate high fidelity and quality audio files. According to Tzvi Harow, Director of Interactive Media at the Jerusalem Post, "The iPost service allows our readers worldwide to access updated information about Israel, the Middle East and the Jewish world when they are at the gym, in the car, on the subway or anywhere else. We are very satisfied with the user sign-ups experienced during the initial testing phases of the service."Odiogo's CEO Marc Kawam said, "We're very proud to announce the relationship with The Jerusalem Post, one of our mainstream media partners." According to Kawam, "It is a perfect illustration of the bridge provided by our technology, linking text-content providers with the vast iPod and mobile phone user community."How It Works: Odiogo Generates Podcasts of JPost.com Content The Jerusalem Post, like many publications on the Web, uses the standard distribution format, RSS. Odiogo monitors JPost feeds and automatically creates for each news item small audio files using cutting-edge text-to-speech technology. Unlike many of its predecessors, this new breed of artificial intelligence technology observes punctuation and more natural speech patterns to provide a high fidelity listening experience, which the company is continually fine-tuning.Consumers subscribe to the audio-enriched news feed by just clicking a button displayed on the content provider's site. Updated news items are automatically loaded each time the user's iPod is synchronized. On mobile phones with a 3G or WiFi connection, mp3 files can be downloaded through a lightweight html page provided by the service. Founded in 2005 in San Francisco, California, Odiogo creates cutting edge software for mobilizing and energizing content. Products include a groundbreaking new service that enables newspapers, magazines, and blogs to automatically create vocal versions of their content. The Odiogo-produced sound files can be listened on computers and mobile devices such as iPod, MP3 readers, cellular phones, etc.