Israelis are expected to throw away more than 10 million plastic bottles that could be recycled under the Deposit Law during Pessah cleaning, according to a study by the Asofta recycling company. That comes to about NIS 4 million at NIS 0.25 per bottle. Store owners who would usually accept bottles are sometimes reluctant right before Pessah because of worries over hametz, according to the company. Also, families may have more small bottles this year because the Eden and Neviot water companies distributed small bottles instead of jugs last month when their springs were contaminated briefly. Therefore, Asofta will offer household pickup before the holiday, which starts next week. "Over and above the money just thrown away, it's an issue of unnecessary ground contamination with a material which does not degrade," Asofta CEO Yaron Bardugo said in a statement. "Moreover, in some places, in order to reduce volume in landfills, they burn the plastic, which causes additional environmental damage in the form of air pollution. We are trying to reduce this phenomenon by increasing the availability of recycling centers to the public."