President George W. Bush, acknowledging that the US needs to burnish its image in the Islamic world, has named a Texas entrepreneur as liaison to The Organization of the Islamic Conference. Sada Cumber, who is a Muslim by faith, is the first US special envoy to the intergovernmental organization, which represents more than 50 Islamic states and promotes Muslim solidarity in social and political affairs. Bush said the United States is misunderstood and that Cumber's mission is to explain to the Islamic world that America "is a friend of freedom" and that the United States values the freedom of religion. "Now, a lot of people love America, don't get me wrong," Bush said at the White House where he met with Cumber. "After all, there's a lot of people trying to come here because of what we stand for. But we've got work to do in certain areas."