Universal to give moviegoers free tickets

Universal Pictures has come up with an unusual plan to try to fill theaters when its film "Peaceful Warrior" opens later this month: the company is giving away $15 million (€11 million) worth of free tickets. Through a partnership with the Best Buy retail chain, the film company will give interested moviegoers as many as 10 free tickets to see "Peaceful Warrior" during its opening weekend, March 30 to April 1, Universal's president of marketing, Adam Fogelson, announced Tuesday. The inspirational film, based on Dan Millman's best-selling novel, "Way of the Peaceful Warrior," does not lend itself to traditional promotional techniques, Fogelson said.