A beauty of social action
Hundreds of L’Oréal managers and employees in Israel, headed by L’Oréal Israel CEO Elie Sagiv, volunteered at ten different locations throughout the country on behalf of the community as part of “Good Citizenship Day,” which the company is observed for the 13th year.
The activities encompassed all of the company’s employees from its headquarters in Netanya and the logistics center in Caesarea, who dedicated their entire working day to meaningful volunteering for the community.
The program began early in the morning at ten different locations, from Ramat Gan to Bnei Brak, from Netanya and HaKfar HaYarok to Gan Haim, with L’Oréal staff engaged in significant volunteer activity, in cooperation with organizations and associations that are L’Oréal’s long-term social partners.
- Tel HaShomer – the rest area in the oncology department, providing pampering beauty treatments for cancer patients.
- Beit Loewenstein Rehabilitation Hospital, offering pampering beauty treatments for women in the rehabilitation process.
- The day center for the elderly of the Hadar Association in Netanya, providing leisure activities and sessions to relieve loneliness.
- The “Netina” food distribution center in Netanya, packing food packages for the needy.
- The Rehabilitation Work Center (MAAS) in Netanya – offering creative and leisure activities to adults with disabilities.
- The “Tzvoni” daycare center in HaKfar HaYarok – construction of seating and ornamental areas for children living in an out-of-home framework.
- Leket Israel’s logistics center – sorting fresh fruits and vegetables for the needy.
- Mesilot Garden in Netanya – planting seedlings and building nesting boxes for birds
- Multi-Service Center for the Blind (Marshal) in Netanya– conducting leisure and enrichment activities with the participants.
- WIZO clothing center in Netanya – sorting and arranging clothes that are a source of income for needy women.