The Fashionmobile has made its way to the Arava, bringing a touch of style to the Gaza border area evacuees who have found refuge in the region with a fresh wardrobe.
Brothers Shahar and Roi Peleg and Gil Dahan are the driving force behind the Fashionmobile, offering evacuees a boutique shopping experience filled with high-quality fashion products, including clothes, bags, shoes, and accessories, all made possible through generous donations from major companies.
Evacuees can rebuild their wardrobes completely free of charge.
Helping evacuees fleeing the South get new clothes
Roi Peleg, once an IDF soldier facing the front lines, experienced firsthand the significance of receiving donated clothes during his service. He decided to rally support for families who had to flee their homes down south amid the ongoing war with Hamas, enlisting his brother Shahar and another friend to create the Fashionmobile.
Shahar Peleg shared, "For the past two weeks, we've been traveling across the country, making stops in various locations, including the towns of Sapir, Ein Yahav, Tzofar, and Paran in the Arava. We were warmly welcomed by the residents and their families, and the response has been overwhelming. Most of the clothing we brought was quickly claimed. At the end of the day, the Shlomo family in Tzofar graciously hosted us."
The Fashionmobile a mobile fashion unit that traverses the country, has arrived in the Middle Arava, providing assistance to evacuees who were forced to leave their homes due to the ongoing war. For over two weeks, this initiative has supported approximately 2,200 residents, including families and children who were rescued from the turmoil in the .