Israel ranks last again in global Nation Brands Index amid sharp perception decline

Israel recorded a 6.1% drop in its overall score, the sharpest decline in the index’s history, placing it at the bottom of the 50-country ranking for a second year in a row.

A placard reading "Free Palestine, Boycott Israel" is held up among protesters carrying Palestinian flags at Amsterdam Central Station in the Netherlands on August 21, 2025.

(photo credit: MOUNEB TAIM/Middle East Images/AFP via Getty Images)

BySARAH BEN-NUN

DECEMBER 25, 2025 05:59

Updated: DECEMBER 25, 2025 06:00

Israel ranks last again in global Nation Brands Index amid sharp perception decline

Israel recorded a 6.1% drop in its overall score, the sharpest decline in the index’s history, placing it at the bottom of the 50-country ranking for a second year in a row.

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Israel ranks last again in global Nation Brands Index amid sharp perception decline

Israel recorded a 6.1% drop in its overall score, the sharpest decline in the index’s history, placing it at the bottom of the 50-country ranking for a second year in a row.

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