Ben & Jerry’s Israel offers Netflix & Chill advice in Hebrew

The ice cream company is famous for creating flavors tied into current events and trends, such as Save Our Swirled, Empower Mint and Bernie’s Yearning.

Pints of Ben & Jerry's Ice cream sold inside the factory store (July 10, 2018) (photo credit: DAPHNA KRAUSE)
Pints of Ben & Jerry's Ice cream sold inside the factory store (July 10, 2018)
(photo credit: DAPHNA KRAUSE)
“Netflix and Chill” has taken on a whole new meaning during the coronavirus era. And now that Ben & Jerry’s has introduced a new Netflix & Chill’d flavor, in dairy and nondairy versions, its Israel Instagram page is offering a Hebrew-language quiz to help you decide what to watch on Netflix – and what flavor to eat while watching.
Ben & Jerry’s is famous for creating flavors tied to current events and trends, such as Save Our Swirled, Empower Mint and Bernie’s Yearning. When Israel’s third election in a year was held in March, the Israeli version of the company offered its One Sweet Vote flavor– with vanilla and chocolate, chocolate peace signs, chocolate-covered almonds, white-chocolate chunks and blondies. It also gave away free ice cream to voters at certain locations.
The Netflix & Chill’d flavor features peanut butter ice cream with sweet & salty pretzel swirls and fudge brownies. So you really might not need any other flavor, but this doesn’t stop Ben & Jerry’s algorithm from suggesting them anyway.
This quiz is more useful when it comes to recommending programming. It asks questions that include who you’re watching with (options include pets, crushes, BFFs and the whole gang), your ice-cream eating style (one pint and two spoons, two spoons and two bowls, etc.), what kind of show you’re in the mood for, your favorite toppings (again, with a flavor like Netflix & Chill’d, there really isn’t much left to add) and what your life would be like if it was a Netflix Original.
So how good are the series recommendations? Surprisingly spot-on. When I tried it out, using different options for who I would watch with, it consistently recommended series I’ve enjoyed, including GLOW, The Crown and Bojack Horseman.
Hopefully, the Netflix & Chill’d quiz by Ben & Jerry’s Israel will help bring some sweetness to your life during these increasingly bitter and challenging times.