Health Ministry spokesman gets promotion and more responsibility

Einav Shimron-Greenboim to continue to be responsible for contact with the news media and public relations despite promotion to a ministry deputy director-general post.

Einav Shimron-Greenboim. (photo credit: Courtesy)
Einav Shimron-Greenboim.
(photo credit: Courtesy)
Health Ministry spokesman Einav Shimron-Greenboim has been given the additional job of ministry deputy director-general for information and international relations.
In the unusual promotion after winning a public tender, she will continue to be responsible for contact with the news media and public relations.
She replaces Yair Amikam, a former Knesset spokesman who is retiring after 19 years of occupying the ministry post.
Shimron-Greenboim has been in charge of the spokesman’s office for eight years, dealing with daily news and a wide variety of crises, from the polio outbreak to doctors’ strikes. She also initiated the establishment of an official Facebook page for the ministry (which has 120,000 followers around the world) and allowing journalists to attend deliberations of the Committee to Recommend the Expansion of the Basket of Health Services.
Shimron-Greenboim has an undergraduate degree in communications and management, a law degree and a master’s degree in health systems management and public health from Bar-Ilan University.
In her new job, she aims to reduce the information gap among Israelis, promote transparency, suit the ministry’s information services to the digital age, and  develop new strategies and activities.
Health Minister MK Ya’acov Litzman and director-general Moshe Bar Siman Tov wished her success.