The Palestinians are reaching out to the Israeli public to drum up support for a land-for-peace plan backed by the Arab world. The government of Palestinian President Mahmoud Abbas plans to publish full-page ads in the three major Israeli dailies in Hebrew on Thursday. The ads will reprint the peace plan which offers Israel recognition by the Arab world in exchange for a withdrawal from the territories it captured in the Six-Day-War. The Arab peace initiative was first adopted six years ago. Israel has not accepted it. However, there has been renewed interest in the idea in Israel. Palestinian negotiator Saeb Erekat says the ad campaign marks the first time the Palestinian government reaches out to the Israeli public in such a way.