Pnina Rosenblum won't run for next Knesset

Cosmetics queen Pnina Rosenblum decided on Monday not to run for the next Knesset under the banner of the Pnina Rosenblum Party, which nearly passed the electoral threshold in 1999. Rosenblum said she commissioned a Dahaf Institute poll that found that she would win at least three seats if she led a party that focused on social affairs and women's issues. She decided against the move, however, because she wanted to devote time to her business. Rosenblum entered the Knesset in December on the Likud list when Tzahi Hanegbi quit the Knesset, but she failed to win a realistic slot on the party's list in the November primaries.