Advertising Standards Authority orders replacement of Qumran caves photo in tourism campaign.
By JPOST.COM STAFF
The Tourism Ministry has been forced to change an advertising campaign in Britain in which the Qumran caves were pictured, after the UK's Advertising Standards Authority (ASA) ruled that it did not consider the site part of Israel, it was reported Saturday.
The ASA also reprimanded the Tourism Ministry for not responding to its numerous appeals on the matter.
The Tourism Ministry's representative in Britain, Uri Gafni, told Israel Radio that the ministry had no intention whatsoever of claiming that the Qumran caves were in Israeli territory.
He said the picture had now been swapped with an image of Masada.
The Qumran caves are located south of Jericho. It is the site where the Dead Sea Scrolls were discovered by a Beduin shepherd looking for a lost goat in 1947.
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