Veteran journalist, broadcaster, diplomat and sometime Jerusalem Post sub-editor, Yosef Yaacov, always known as Joe, died in Jerusalem Wednesday aged 84. Born in Shanghai to one of the oldest established Iraqi-Jewish clans there, Joe came to Israel in 1948 and helped establish Israel's English news service; his faultless diction was a byword. After serving as Consul-General in Ottawa and Washington, Joe was appointed minister in charge of information (hasbara) in London and at the United Nations. Following his retirement, he continued to work as an editor for the Foreign Ministry until just a few months ago and also became a sub-editor at this newspaper. Always the modest gentleman, Joe was a truly gentle man, gifted with a quiet sense of humor. He is survived by his wife Arlene and their children, Gilad and Daniela.