“Your American Heritage Haggadah evidences the central place of Passover in American Jewish life.” 

These are the words of Prof. Jonathan Sarna, the leading American Jewish historian, who continued, “Every major event and trend in American Jewish life – wars, social movements, religious innovations and much more – have been reflected in the ways Passover has been celebrated. New technologies have likewise transformed everything from the production of matzah to the way Passover products are distributed and marketed.”

Our patriarch, Rabbi Tuvia Geffen, participated in the holiday beverage process when he wrote his “Coca-Cola teshuva” in 1935, indicating what he did to assure the popular drink would be kosher and kosher for Passover.

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