Israeli company SmarTap acquired by Masco Corporation

SmarTap has developed a smart shower system that monitors and controls the temperature and flow of water.

Part of the controls from the SmarTap system.  (photo credit: Courtesy)
Part of the controls from the SmarTap system.
(photo credit: Courtesy)
Israeli startup SmarTap, which makes shower systems for smart homes, has been acquired by Masco Corporation, the companies announced. 
SmarTap, founded in 2010, has developed a shower system that connects the bathroom to the smart home. The smart shower provides a unique personalized shower experience including pre-set scenarios of temperature, flow, and volume, control via a smartphone app or voice control, bath auto-fill, and enhanced safety features. The patented technology includes proprietary sensors and algorithms. In addition, the SmarTap system enables significant water and energy savings.
Masco, a publicly-traded Fortune 500 company, is a global leader in the design, manufacture and distribution of branded home improvement and building products with well-known brands including Hansgrohe, Delta, Behr, and more. 
Terra Venture Partners, an Israeli venture capital fund that invests in early stage start-ups disrupting traditional industries (including construction-tech, agri-tech, transportation, healthcare and environment) invested in SmarTap’s seed round and in all subsequent investment rounds.
“We congratulate Asaf and his team for this great achievement," said Astorre Modena, Managing Partner at Terra Venture Partners. "After many years of intense work, we are convinced that together with the buyer, we will see another first-class technology from Israel becoming a leader in global markets.”