Israeli tech firm NoTraffic installs AI-based traffic solution in Phoenix

The AI-based technology is able to prevent accidents, distinguish between all modes of travel, grant priority to pedestrians and emergency services and reduce emissions from stalled traffic.

Light is the intersection at night, traffic intersection at night, the lights go out. (photo credit: INGIMAGE)
Light is the intersection at night, traffic intersection at night, the lights go out.
(photo credit: INGIMAGE)
Tech company NoTraffic has installed an artificial intelligence-based autonomous traffic management platform to improve traffic flow in Phoenix, Arizona.
A pioneer in autonomous traffic management, NoTraffic, based in California yet founded by Israelis, installed their technology at Phoenix intersections on Monday, after tests showed a 40% reduction in vehicle delay time.
The system is currently being validated by the City of Phoenix.
The technology functions by operating traffic light grids in a manner that ensures traffic flows smoothly and efficiently. The AI-based technology is able to prevent accidents, distinguish between all travel modes, grant priority to pedestrians and emergency service vehicles and reduce emissions from stalled traffic.
As the fifth largest city in the US, Phoenix is an ideal place to test models of making traffic flow more efficient. According to the Inrix traffic scorecard in 2017, Phoenix was the 25th most congested city in the US, based on how long drivers are stuck in traffic in a given area.
"We are grateful to partner with the City of Phoenix, the fifth largest city in the United States,” NoTraffic CEO Tal Kreisler said in a statement.
“I believe we will see impactful tech initiatives moving front and center, playing a pivotal role in how the world emerges from COVID-19 and the economic recession that accompanies it.”
“We are now seeing the convergence of technology-enabled automobiles and traffic management systems working together to move vehicles more effectively through busy corridors,” Phoenix Street Transportation director Kini Knudson explained.
“The opportunity to collaborate and test this new technology with regional and global partners is very exciting for Phoenix.”
NoTraffic's installation of its technology in Phoenix is part of a new emerging technology initiative by the Maricopa Association of Governments (MAG). This is aimed at testing the viability of new technology before any large-scale investments are made. In addition to the City of Phoenix, other partners in this venture include Greater Phoenix Economic Council, Arizona State University, University of Arizona and Northern Arizona University.
“As the regional transportation planning agency that serves all residents in the region, MAG continually evaluates smart mobility systems and works closely with jurisdictions that champion innovation,” MAG executive director Eric Anderson said.
“It’s important to safely deploy technologies that are ready in the real world. Working together with our university partners, we look forward to seeing performance of the NoTraffic platform in busy commuter and retail corridors.”
“NoTraffic’s solution helps ensure we have modern infrastructure to continue making Greater Phoenix the best place to live and work, and help attract businesses to the region," Greater Phoenix Economic Council president and CEO Chris Camacho said.
"This is a prime example of how 'The Connective' enables a collaborative solutions approach to problem solving that leads to the creation of implementable, interconnected, affordable, and interoperable services that enhance the quality of life for citizens and businesses."