The Luzzatto Group, one of the oldest and largest intellectual property groups in Israel, today unveiled a new logo and marketing message as part of a comprehensive branding process, which includes a new graphic language and fresh visibility of the Group’s services and companies.
The new logo consists of two English “L” letters, one standing opposite the other and forming the Hebrew letter “Lamed.” The accompanying motto is “Pioneers in Innovation.”
As part of the rebranding, Luzzatto is also making several other important marketing moves, such as launching new websites, setting up an intellectual property portal, and more. The move also includes an up-to-date brand architecture, in which the hierarchy between the Group and the bodies that compose it is clearly defined – especially the patent law firm and the law firm, and in addition, some of the Group members’ names have been changed.
“Recently, we realized that the previous logo did not correctly express the nature of the Group and its activities. We did not look as we felt, and we did not feel like we looked,” she added. “The branding move has been brewing for some time, and in the last two years, together with the integration of the fifth generation deeper into the management of the Group, the move was undertaken. It required a deep strategic study accompanied by external consultants and was designed to distill the Group’s values and hone the messages we wanted to convey – expertise, integrity, professionality, continuity, and openness. For five generations, we created a reputation as a group that fosters ideas and inventions, among other things, through an in-depth understanding of the interface points between business and technology. Through the rebranding, we wanted to communicate values and show our capabilities: a comprehensive approach that promotes innovation, a tradition that honors innovations, and a dedication to long-term success.”
This article was written in cooperation with the Luzzatto Group.