The Alrov Mamilla Avenue
is home to a legendary Jerusalem building, the Stern House, where Zionist visionary Theodor Herzl stayed during his visit to Jerusalem in 1898 to meet German Emperor Wilhelm.
These days, besides a museum dedicated to Herzl’s momentous sojourn in Jerusalem, the site is also the home of Agada, a venue for intimate high-end events.
Agada’s name is a play on what is perhaps Herzl’s most famous uttering,
“Im tirzu ein zo agada,” (roughly translated as “If you will it, it is no dream”), which was a rallying cry for the Zionist movement decades before it was immortalized by Walter Sobchak, the most quotable character in what is perhaps the most quotable movie ever made, The Big Lebowski.