Despite the security situation in the North, the SCOOP chain chose to open its flagship branch with a new concept in the Arena Mall in Nahariya, with an estimated investment of NIS 1 million. This is the second branch in Nahariya, joining the branch in the North Mall.
The branch with the new concept covers an area of 170 sq.m. and is on the entrance floor of the mall, which was designed by architect Meir Shuker as a modern and up-to-date boutique store that includes a design that defines the style and story of the brand and succeeds in creatively providing a pleasant, comfortable, and efficient shopping experience.
The store is designed in a fashionable style and offers three specialized departments: women's, men's, and children's, where each department combines accessories and is designed according to the target audience. For example, the children's department is in colorful and happy colors alongside low, friendly seating areas. In the women's department, there are walls of accessories such as sunglasses, bags, wallets, and suitcases.
According to Roni Insaz, one of the owners of SCOOP: "The opening of the flagship branch in Nahariya is our choice to encourage businesses to open right now in the North of the country, to strengthen the residents and to employ those who remain in the area. As an Israeli Blue and White company, I see this as an obligation and even an opportunity for the residents to go out and enjoy shopping and not to give up on themselves even in this difficult time.
"Although we are a discount chain that advocates affordable prices for everyone, we decided to give the residents of Nahariya and the North special promotions that will be held for a month on the occasion of the opening."
SCOOP will launch the store with promotions, discounts, and benefits on the new collection for summer 2024, among others: 1 + 1 gift on the new collection.
The chain is owned by businessmen Freddie and Ronnie Insaz. The chain has 78 branches throughout the country and employs 700 people.
This article was written in cooperation with SCOOP