International skincare brand Garnier will donate up to NIS 50,000 to the EcoOcean Association from it sales over the next two weeks, to help deepen its commitment to green beauty.
NIS 1 for each of the brand’s product that is bought at Super-Pharm will go to the association that helps protects the coastal and marine environment in Israel.
NIS 50,000 is the maximum donation to which Garnier has committed.
The donation is part of Garnier’s environmental agenda and another step in its Green Beauty’s global sustainability program, which is reflected in the reduction of plastic in the brand’s packaging, greener and more environmentally friendly ingredients, improving the distribution system to reduce carbon emissions and more.
Garnier also encourages consumers to reduce the use of disposable plastic, keeping beaches clean of disposable plastic and thus seeks to raise public awareness of sustainability and the environment.
According to Ilan Nakash, CEO of the Consumer Products Division at L’Oréal Israel: “Our goal is to bring the issue of sustainability closer to everyone. We did this with the launch of the Garnier Bio brand, a completely organic brand, and at the same time we are reducing the amount of plastic in packaging and using recycled and recyclable plastic. Through the ‘Green Beauty for Everyone’ project.”
Arik Rosenblum, CEO of EcoOcean: “We have chosen to collaborate with the Garnier brand, which has similar values to our activities and which aims to reduce the use of plastic, both in its products and by raising public awareness.”