When celebrities and athletes go searching for their next pad, Justen Alias is the trusted agent that they call up. Primarily based in Miami and Los Angeles, Alias has accrued an elite network and roster of top-tier clients. With the real estate market booming and prices rising, Alias is dedicated to utilizing strong negotiation skills to get the best, most fair price for his clients.
Alias has some exciting things up his sleeve for the near future, including the launch of Nexus, a nationwide real estate relocation network with a focus on the sports and entertainment niche. The network will feature realtors, sports agents, both current and retired athletes, financial advisors and concierge companies. Each member will be thoroughly vetted and have extensive experience working with sports and entertainment clients. The network will be available in every major city and is set to launch mid-September.
We spoke with Alias to get to know him better and learn more about his exciting career in real estate.
Q: What do you feel has contributed most to your success?
Justen: My unique marketing approach. Also, my passion for the Sports & Entertainment niche. When I started my career, I was in my early 20s, so I had to figure out a way to separate myself. I used unique marketing strategies through social media, developing websites, and technology to build my client list.
Q: Where do you see the luxury real estate market in the next five years?
Justen: I don't see any signs of slowing down. LA will always be a luxury powerhouse, and Miami will continue to grow in the luxury market. In the height of sales in 2020 when luxury single-family homes were in demand, and now luxury condominiums are back in play. This year the 5 million markets have exploded, and I think it will continue to grow in the next 5 years.
Miami also has some great projects coming up, like the Waldorf Astoria and Five Park in South Beach.
Q: How has COVID affected your business?
Justen: In March of 2020, person showings were stopped, which caused many problems for the real estate market and my business. 2020 was a challenging year, but as the pandemic calmed down and interest rates lowered, buyers felt more confident in the market. Also, the pandemic helped the Miami real estate market as it was one of the few cities that remained open, so I had more clients move here because they could work remotely.
Q: What does an average workday look like for you?
Justen: Always start the day with two cups of coffee, lol.
After that, I usually begin the day by following up with clients and prospecting for new business. I work with a lot of sports agents and business managers, so I usually like to schedule a lunch with them to discuss their client's real estate needs. After lunch, I'm usually negotiating contracts, showing properties, or previewing properties for my clients. After work, I usually like to hit Anatomy gym or play tennis.
What is your favorite thing about living In Miami?
Justen: I love the lifestyle in Miami. The beaches, restaurants, nightlife, views, and weather make Miami the complete city.
Q: What are some of your favorite places to go in Miami and LA?
Justen: In Miami, I love the Standard hotel in Miami Beach, Blue Ribbon for sushi, and Do Not Sit when I'm in the mood for some Deep House Music. I love Thai Town for the Thai food, the Mondrian Hotel, and Sugar Fish for Sushi in LA.
Q: Advice for your younger self?
Justen: Relationships take time to build, so don't always go for the quick dollar.
Q: What are some things in business or life that you are most looking forward to?
Justen: I am looking forward to connecting with more clients and being a resource for all things real estate. Many of my Sports & Entertainment clients are now in the position to purchase, so I'm looking forward to assisting and guiding them on the process.
Do you have upcoming projects or deals?
Justen: I’m currently in the process of creating a nationwide sports and entertainment real estate network, Nexus. The network will feature the top real estate agents in each city, focusing on assisting athletes, entertainers, & high net worth individuals. The network will also include retired athletes, concierge companies, mortgage brokers, sports agents, financial advisors, and business managers.
Are there any major trends in the industry that you have noticed recently?
Justen: The housing market is still very hot with interest rates still at historical lows. Reports are showing the market is starting to cool off a little but I believe it depends on the specific market.
What is your favorite thing about your job?
Justen: I love connecting with clients and building long-term relationships. Also, I love the fact that I’m an entrepreneur and get the opportunity to help people every single day.
To stay in-the-know on what Alias is up to and his upcoming business ventures or to inquire about purchasing a home, get in touch with him through his websites Moving Miami Florida and Miami Luxury Leases or follow him on Instagram.
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