How demand drives investment in existing and new technology

  (photo credit: UNSPLASH)
(photo credit: UNSPLASH)

Modern technology is constantly changing and evolving to fit new specific needs and cater to various demands. As such, it has come a long way from its original inception. Now, when it comes to the way in which technology drives investment, it’s important to understand that there are two different categories: new and existing technology.

Of course, any investments made towards the existing technology have a single goal – and that is to make sure these stay useful and relevant in the long run. On the other hand, investing in new technologies has the goal to fill any existing holes in the market. Naturally, user demand is what drives both of these types of investments.

Why is it important to stay on top of the demand?

As mentioned earlier, unless businesses and providers stay on top of the current demand, they can easily expect to become irrelevant and obsolete sooner rather than later. For existing technology, this means that it will need to constantly grow and evolve as the demand does.

For instance, while online casinos of the past were a welcome answer to the ever-growing user demand, they would have quickly become obsolete, had they not continued to grow with the tide. That’s why, nowadays, aside from simply offering their services online, modern-day casinos, such as, enable players to play directly, without needing to create an account or register.

What is the relationship between demand and technology innovation?

Simply put, without the demand, there simply wouldn’t be any innovations in the technology realm. This means that as the needs of the market change, so too does the technology meant to meet those needs. The classic example of this is all the smartphones we have on the market today. As the needs and demands for new options and services continued to grow, so did the performance and usability of such devices. Had they not, the world would simply forget about them altogether.

On the other hand, the invention of new technology is often driven by two factors: necessity and greed. Necessity might be something as simple as wanting a product that doesn’t exist yet or solving a problem that currently doesn’t have a good solution. Greed can also play a role in driving innovation, as companies try to create the next big thing in order to corner the market.


What are the benefits of increased investment in technology due to increased demand?

As far as the investors are concerned, it’s really a good thing that there is always a demand for new iterations of existing technology. One of the main reasons is the fact that, in case there’s a need for something new and you manage to successfully recognize and invest in it, the outcome will be more than positive once it becomes a reality.

However, investing in new technology can also be a bit riskier than investing in existing technology. This is due to the fact that there is no guarantee that the product will catch on with consumers or even be feasible from a production standpoint. But in case you do manage to hit on something big with new technology, the potential rewards can be much greater than with existing technology.

Here are just some other benefits to keep in mind:

  • Increased efficiency – With more people demanding access to technology, companies have to invest in better and faster technology solutions in order to keep up with the demand. This leads to increased efficiency across all sectors and industries, as processes that used to take hours or days can now be completed in minutes.
  • Increased innovation – When there is more competition for technological superiority, companies are forced to innovate in order to stay ahead. This leads to new products and services being created, which doesn’t only benefit consumers but also businesses alike.
  • Increased productivity – With better technology comes the ability to do more with less. Employees are able to accomplish more tasks in a shorter amount of time, leading to increased productivity and higher profits for businesses. Besides, it’s always better to work smarter than harder.

This article was written in cooperation with