A staggering 771 million people around the world lack access to clean drinking water.
This little-known fact has been the driver behind a recent collaboration between social media giant Pubity Group and Charity Water, based in the US and UK.
The team at Pubity Group – a social media Gen Z publisher – believes that individuals and businesses must do their part to help resolve the clean water issue, given that a global shortage is predicted to become more acute in the years ahead.
The charity partnership comes as no surprise to the legions of fans who follow Pubity. What started out as a humble sports account some 8 years ago based on @footballnewz has now crisscrossed the globe with multiple Instagram pages, including Pubity, Memezar, Dadsaysjokes, Jokezar, and Pubity Sport.
And despite this groundbreaking growth, the Pubity ideals of community and collaboration remain unchanged. "Pubity has always stood by its values of entertaining and reaching out to people," said Kit Chilvers, the CEO of Pubity Group. "We believe in rallying for a greater cause. Millions are suffering every day from a lack of access to clean drinking water – a basic human right.
"As a community, we have taken some major strides toward bridging that gap, but there is still a lot of work to be done. This is why we have joined forces with Charity Water, to help families enjoy easy access to safe drinking water."
Walking miles for clean water
We're living in a world where children have to skip or quit school to walk endless miles to bring back clean drinking water for their families. In the 21st century, mothers across the world still struggle to supply fresh, clean water to their families. Every day, women and children spend 200 million hours walking distances of up to 3.7 miles to fetch safe drinking water. Depending on the size of the containers, a woman could end up walking those distances carrying up to 44 pounds in weight, resulting in long-term injuries.
Studies investigating the long-term effects of carrying heavy loads over long distances have reported musculoskeletal disorders that include upper cervical osteoarthritis, spinal problems, and joint pain. All this could be avoided if water were made more accessible to all.
For Kit, clean drinking is a basic human right; drinking dirty water can be fatal. Diarrheal diseases contracted from drinking unclean water have ended up killing more children than malaria, measles, and AIDS combined.
With the help of socially responsible brands such as Pubity Group, non-profits are able to continue working on their missions with partners who can reach far wider audiences. Kit and his team are modest about the causes that they support across the world, from forest fires in Australia and the Covid pandemic in India to the global water supply problem. Pubity Group is a firm supporter of philanthropic efforts that can help make the world a better place.
Giving hope to millions
By partnering with Charity Water, Kit and the team are able to work on making clean drinking water accessible to thousands of families, giving hope to countless women and children. At the same time, the hope is that young people and children can return to restart school and education rather than struggle to ensure the survival of their families.
"Being a brand of this size and having the kind of reach that we have gives us a massive platform to create change," Kit says. "We take that kind of responsibility very seriously. While we're always grateful for the love and support of our online community, we feel there's so much more that we can do. This partnership with Charity Water, I guess, illustrates our principles of growth and empowerment."
What lies in the future for the ever-growing Pubity Group? "In the coming years, we wish to continue contributing even more towards the improvement of people's lives wherever they're lived. Nothing gives us more pleasure than to use our voice for the greater good."
Dominating the digital space
When Pubity isn't championing social causes, the team is busy growing the business into a digital giant. Within a few short years, Pubity has managed to dominate social media pages. From heartwarming, hilarious, and fun posts to the latest information on global events, Pubity has become a hub for the youth of today.
Pubity Latest regularly covers recent news, acting as an on-trend bulletin board for the fast-paced Generation Z. To its 100 million followers and tens of millions of non-follower viewers, Pubity Group is a credible, trusted source of entertainment and news.
Kit concludes: "Our constant endeavor is to bring people together to discuss and support issues that matter most. It is our duty to encourage our global audience to change things for the better."
This article was written in cooperation with Pubity