July 19, 2012 10:56
How the Yerushalmim movement brought about the return of women’s faces to bus ads.
(photo credit:MARC ISRAEL SELLEM)
What connection could there be between the release of Gilad Schalit and the
exclusion of women from public advertisements? Well, there is no real
connection, just an ironic coincidence – one of those that sometimes defy
imagination.Schalit was set free on October 18 of last year after more
than five years of captivity by Hamas, but that information was already released
five days before. For security reasons, the Israeli media were required to
remain silent about that sensitive issue for the three days preceding the
soldier’s liberation, and the gap in the news in the Israeli papers had to be
filled in some way.