Magazine

Start-up Spot: Turning an eye into a mouse

By actually following people’s eyes, tracking where they linger, where they skim and where they skip ahead, Umoove can figure out what each beholder’s eye finds beautiful.

arts
Photo by: MOSHE ARENSTEIN
The eye is no longer merely the window to the soul. Thanks to Umoove, it is now the window to the hi-tech world.

The Jerusalem-based start-up has created a technology platform that lets people control apps by simply moving their eyes or their faces. Just as the keyboard, the mouse and the touch screen changed the way people interacted with computers, Umoove’s technology has the potential to redefine the next generation of applications.



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