Meet the most influential figures in the Jewish world
A case study in why even good policy needs good PR
By
February 18, 2013 15:31
Israel didn’t "disappear" Ben Zygier, yet its bungling response lent credence to claims that it did.
ABC mock up of Ben Zygier passport.

Ben Zygier passport 370. (photo credit:ABC News)

One of the Left’s favorite tropes is that what Israel needs isn’t better public relations, but better policies. No amount of PR, it argues, can compensate for bad policy, whereas good policy needs no PR.

The “Prisoner X” affair is a case study in the fatuousness of this claim. In this case, Israel’s policy was unexceptionable – yet due to abysmal PR, it let itself be painted worldwide as a benighted regime that “disappears” its own citizens.

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