Magazine

A case study in why even good policy needs good PR

Israel didn’t "disappear" Ben Zygier, yet its bungling response lent credence to claims that it did.

ABC mock up of Ben Zygier passport.
Photo by: ABC News
One of the Left’s favorite tropes is that what Israel needs isn’t better public relations, but better policies. No amount of PR, it argues, can compensate for bad policy, whereas good policy needs no PR.

The “Prisoner X” affair is a case study in the fatuousness of this claim. In this case, Israel’s policy was unexceptionable – yet due to abysmal PR, it let itself be painted worldwide as a benighted regime that “disappears” its own citizens.



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